# Hangover-Minimizing Mixers The Ficks All Natural Cocktail Fortifier is What Every Party Needs By Meghan Young | Published 2014-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ficks-all-natural-cocktail-fortifier References: [swipelife](http://swipelife.com/2014/04/10/ficks-all-natural-cocktail-fortifier/) & [ficksdrink](http://ficksdrink.com/) Getting drunk can be fun and being drunk is arguably even more fun, but the morning after is never a good time; the Ficks All Natural Cocktail Fortifier can help with that. It is a magical elixir (at least, it sounds magical) that pumps drinks with [antioxidants, electrolytes and vitamins](https://www.trendhunter.com/trends/hydration-multiplier-mocktail-edition) in order to minimize the adverse effects of alcoholic drinks, i.e. headaches, nausea and more. A success on [Kickstarter](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage), the Ficks All Natural Cocktail Fortifier is now available to be purchased by the public. It is available in three delicious and staple mixing flavors: ginger, lime and lemon. Touted as a world's first, it helps to protect the liver, keep people hydrated, soothe the stomach, metabolize alcohol and replenish vitamin B all in one shot. Not to mention that it is an affordable mixer. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hangover-minimizing Mixers:** The Ficks All Natural Cocktail Fortifier is an innovative product that minimizes the adverse effects of alcoholic drinks, presenting an opportunity for the development of more hangover-minimizing mixers. - **Health-enhancing Beverages:** The Ficks All Natural Cocktail Fortifier's use of antioxidants, electrolytes, and vitamins opens up possibilities for the creation of more health-enhancing beverages that promote well-being and reduce negative effects. - **Functional Alcohol:** The Ficks All Natural Cocktail Fortifier taps into the trend of functional products by adding health benefits to alcoholic drinks, paving the way for the emergence of more functional alcohol products. ### Industries Being Reshaped - **Beverage Industry:** The Ficks All Natural Cocktail Fortifier is a disruptive innovation opportunity within the beverage industry as it introduces a new category of health-enhancing mixers. - **Health and Wellness Industry:** The Ficks All Natural Cocktail Fortifier aligns with the health and wellness industry trends by offering a product that promotes well-being and minimizes the negative impacts of alcohol. - **Alcohol Industry:** The Ficks All Natural Cocktail Fortifier presents a disruptive opportunity in the alcohol industry by catering to the growing demand for functional and healthier alcoholic beverages. ## Related on Trend Hunter - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md) - [Functional Canned Cocktail Ranges](https://www.trendhunter.com/trends/beacon-functional-cocktails.md) - [Anti-Hangover Jelly Supplements](https://www.trendhunter.com/trends/dayguard.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md)