# High-Fiber Soft Drinks Fibre UP Soft Drinks Offer 50% of the Recommended Fiber Intake Per Serving By Laura McQuarrie | Published 2026-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fibre-up-soft-drinks References: [fibreupdrinks](https://fibreupdrinks.com/collections/shop) & [foodbev](https://www.foodbev.com/news/celebrating-innovation-fibre-up-s-health-wellness-win)  Fiber is a buzzy callout on ready-to-drink beverages of the moment, but a closer look at the label often reveals amounts too modest to move the needle meaningfully on the daily intake most people actually need, which is why [Fibre](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars) [UP](https://www.trendhunter.com/trends/glow-up-functional-protein-drink) Soft Drinks stand out. Fibre UP is on a mission to make it easy and enjoyable for people to get the nutrients they need as the only soft drink that offers 50% of the recommended fiber intake per serving. All-natural Fibre UP Soft Drinks are available in naturally refreshing varieties like Apple & Elderflower, Raspberry Lemonade, and Mango & Passionfruit, which are lightly sparkling, naturally uplifting and made with real fruit juices. Fibre UP makes its drinks with maize fiber, a [gut-friendly ingredient](https://www.trendhunter.com/trends/jamu) that's gentle on the gut and doesn't contribute to bloating or digestive discomfort. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 67% | Activity: 59% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Soft Drinks:** Nutrient-dense sodas are reshaping carbonated beverages by pairing familiar refreshment cues with meaningful daily wellness benefits. - **Gut-friendly Hydration:** Digestive health ingredients in ready-to-drink formats create space for mainstream products that feel approachable, gentle, and easy to consume regularly. - **High-dose Nutrition Claims:** Clear, substantial nutrient delivery claims can differentiate wellness beverages in a crowded market where many functional products offer only minimal benefits. ### Where This Applies - **Non-alcoholic Beverages:** Soft drink brands have room to compete beyond flavor and sugar reduction by embedding credible nutrition into everyday refreshment occasions. - **Functional Foods:** Convenient formats that deliver significant fiber intake reflect growing demand for products that merge enjoyment with measurable health support. - **Digestive Health:** Gentle fiber ingredients suitable for mass-market drinks are expanding gut health from supplements into accessible lifestyle consumables. ## Related on Trend Hunter - [Replenishing Protein-Fiber Powders](https://www.trendhunter.com/trends/propel-clear-protein.md) - [High-Fiber Non-Alcoholic Beers](https://www.trendhunter.com/trends/brulo-all-good-ipa.md) - [Fermented Mycelium Protein Ingredients](https://www.trendhunter.com/trends/the-protein-brewery-fermotein.md) - [Nutrition-Minded Bottled Smoothies](https://www.trendhunter.com/trends/lala-plus.md) - [Y2K-Style Prebiotic Sodas](https://www.trendhunter.com/trends/heaven-soda.md) - [Better-For-Older Shakes](https://www.trendhunter.com/trends/lucille-health.md) - [Dubai-Style Protein Shakes](https://www.trendhunter.com/trends/dubai-chocolate-protein.md) - [Fiber-Packed Decaf Coffees](https://www.trendhunter.com/trends/iced-decaf-latte-with-fibre.md) - [Western-Korean Fusion Brands](https://www.trendhunter.com/trends/arih.md)