# Faux Stoner Movie Revivals The FiberOne Cheech and Chong Trailer is Out of this World By Marie | Published 2011-10-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/fiberone-cheech-and-chong References: [adweek](http://www.adweek.com/adfreak/fiberone-gets-high-cheech-and-chong-135265) & [fiberone](http://www.fiberone.com/magicbrownie/) If you spend your days lounging in a shag carpet-adorned room, listening to Jimi Hendrix and praying to the powers that be for the next great ganja-loving movie, the new FiberOne Cheech and Chong [faux film trailer](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) might be exactly what you need. Though it sadly isn't promoting a real feature film, the Cheech and Chong's Magic Brownie Adventure video does offer everything you could hope for from the duo, including a French-speaking dog. At just under three minutes long, the extended commercial follows the [classic marijuana enthusiasts](https://www.trendhunter.com/trends/im-high-right-now-campaign) through a journey involving [special brownies](https://www.trendhunter.com/trends/benevolent-bakery-double-chocolate-brownie-mix) -- except the "magic" part of these treats is the fiber they contain. I do wish the FiberOne Cheech and Chong trailer was an actual movie promo, but their marketing technique is so clever and hilarious that I have to forgive them. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Key Themes Behind This Trend - **Faux Stoner Movie Revivals:** Disruptive innovation opportunity: Create fake trailers for classic stoner movies as a marketing technique to target cannabis enthusiasts. - **Fiber-based Food Promotion:** Disruptive innovation opportunity: Develop creative ways to promote fiber-rich food products through humorous and relatable content. - **Nostalgic Marketing Campaigns:** Disruptive innovation opportunity: Tap into nostalgia by reviving popular cultural icons and using them as a marketing tool for modern products. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Incorporate humor and nostalgia into food and beverage marketing campaigns to target specific customer segments. - **Entertainment:** Disruptive innovation opportunity: Explore creative advertising strategies within the entertainment industry by leveraging popular movie franchises and characters. - **Digital Marketing:** Disruptive innovation opportunity: Utilize digital platforms and viral content to engage with target audiences and create memorable brand experiences. ## Related on Trend Hunter - [Cryo-Infused Cannabis Pre-Rolls](https://www.trendhunter.com/trends/cryoinfused-cannabis-prerolls.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md) - [Pop Culture-Inspired Cannabis Strains](https://www.trendhunter.com/trends/bubbles-blueberry.md) - [Exclusive 420 Ice Creams](https://www.trendhunter.com/trends/420-ice-cream.md) - [Bizarre Transformative Comedy Films](https://www.trendhunter.com/trends/chicken-nugget-trailer.md) - [Munchie-Themed 4/20 Cookies](https://www.trendhunter.com/trends/crunchie-munchie-deluxe.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md) - [420-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pre-rolls.md)