# Promotional Tape Videos This Video Uses 'FiberFix' Tape to Keep a Plummeting Car Intact By Joey Haar | Published 2016-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fiberfix References: [core77](http://www.core77.com/posts/55594/Extreme-Demonstration-Company-Flips-Car-in-Roll-Cage-Bonded-With-Their-Super-Tape) & [fiberfix](https://www.fiberfix.com/) Though duct tape has a reputation as the most durable tape available, FiberFix tape bills itself as being "100 times stronger than duct tape." With a slogan like that, FiberFix tape needed a stunt to back it up, and so it released a video with the title: "Redneck Drives a Duct Tape Car off a Cliff!" to prove the strength of FiberFix over duct tape. True to the video's name, it begins with a car careening off the edge of a cliff covered in a steel cage secured by regular duct tape. As one might expect, the vehicle ends up completely totalled. Next, though, another vehicle carries off the same stunt in a steel cage secured by FiberFix. Amazingly, the FiberFix-connected steel cage keeps the second car in good-as-new shape, despite its plummet. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Stronger Tape:** Developing and marketing tape that is much stronger than duct tape. - **Promotional Videos:** Creating videos to showcase product stunts to promote products. - **Product Testing Videos:** Creating videos to show the durability and reliability of a product. ### Who This Affects Most - **Construction:** Introducing stronger tapes for the building and construction industry, to hold and secure heavy objects. - **Automotive:** Using stronger tapes to create secure bonds between the parts of a car during assembly and to hold parts more securely in place. - **Advertising and Marketing:** Incorporating product testing videos like the one seen in this promotional tape into promotional campaigns, to highlight the strength of their products. ## Related on Trend Hunter - [Colorless Thick Rubberized Pastes](https://www.trendhunter.com/trends/thick-rubberized-paste.md) - [Edible Food-Safe Adhesives](https://www.trendhunter.com/trends/tastee-tape.md) - [Flexible Gel Glues](https://www.trendhunter.com/trends/rapidfuse-flex-gel-super-glue.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Indestructible Sleek Belt Designs](https://www.trendhunter.com/trends/indestructible-belt.md) - [Record-Breaking Cheese Pulls](https://www.trendhunter.com/trends/cheese-pull.md) - [Tape Crafting Kits](https://www.trendhunter.com/trends/nano-tape.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Hyper-Durable Belt Designs](https://www.trendhunter.com/trends/vollebak-indestructible-belt.md)