# Rebranded High-Speed Internet Services Google Rebranded Its Gigabit Internet Named Fiber Webpass By Daniel Johnson | Published 2020-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fiber-webpass References: [engadget](https://www.engadget.com/2020/02/21/google-fiber-webpass-rebranding/) & [fiber.google](https://fiber.google.com/blog/2020/re-introducing-google-fiber-webpass/) Google is rebranding its Google Webpass gigabit internet service, and it will now be named Fiber Webpass. Brien Bell made the announcement, and indicated that along with the rebrand, Google will be "one step closer to providing customers in all of [its] cities a more integrated Google Fiber and Webpass experience." Bell also indicated that with rebranding efforts are just another step in the process of bringing Fiber Webpass to more customers. Google launched the service in Austin Texas during 2019, and since then it has also expanded into Nashville Tennessee. Following the Nashville expansion and the rebrand, Google will continue to look for ways to make the service available to more consumers. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Rebranded High-speed Internet Services:** Google's rebranding of its Google Webpass gigabit internet service to Fiber Webpass signals a trend in rebranding high-speed internet services for an integrated experience. - **Google Fiber Expansion:** Google's expansion of its gigabit internet service, now rebranded as Fiber Webpass, suggests a trend in offering high-speed internet services to more cities. - **Integration of Internet Services:** Google's efforts in integrating its Fiber Webpass and Google Fiber services show a trend toward integrating high-speed internet services for a seamless customer experience. ### Who This Affects Most - **Telecommunications Industry:** The telecommunications industry can benefit from the trend in rebranding high-speed internet services for an integrated experience, and can also take advantage of the trend in offering high-speed internet services to more cities. - **Technology Industry:** The technology industry can benefit from the trend in integrating high-speed internet services for a seamless customer experience, and can also offer innovative solutions to support the expansion of Fiber Webpass and other high-speed internet services. - **Real Estate Industry:** The real estate industry can benefit from the trend in offering high-speed internet services to more cities, as it can make properties more attractive to customers seeking high-speed internet connectivity. ## Related on Trend Hunter - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [Next-Generation Internet Services](https://www.trendhunter.com/trends/comcast-10g.md) - [Data Connectivity Re-Branding Initiatives](https://www.trendhunter.com/trends/data-connectivity.md) - [VPN Service Bundles](https://www.trendhunter.com/trends/vpn-by-google-one.md) - [Ultra-Efficient Fiber Internet Services](https://www.trendhunter.com/trends/fiber-internet-service.md) - [Far-Reaching Internet Services](https://www.trendhunter.com/trends/starlink1.md) - [Telecom Connectivity Speed Boosts](https://www.trendhunter.com/trends/comcast-xfinity-speed.md) - [High-Speed Wi-Fi Systems](https://www.trendhunter.com/trends/lumen-technologies.md) - [Refocused Technology Companies](https://www.trendhunter.com/trends/goto.md)