# Mock Chew Toy Ads This Satirical Ad from Fiber One Offers Rubber Treats as a Cure for Cravings By Charlotte Joyce Kidd | Published 2015-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fiber-one References: [adweek](http://www.adweek.com/adfreak/fiber-one-unveils-new-line-delicious-zero-calorie-all-rubber-desserts-167227) & [getchewtreats](http://getchewtreats.com/) This mock infomercial from Fiber One shows the ridiculousness of trying to ignore or fight off cravings. The [satirical ad](https://www.trendhunter.com/trends/jelly-roll-x-zevia) depicts sad-looking people chewing on rubber toys -- like the ones dogs and teething babies munch on -- rather than having a [sugary, calorie-packed snack](https://www.trendhunter.com/trends/atkins-endulge-products) like a cookie, a doughnut or a piece of pie. Fiber One actually set up a website called getchewtreats.com, where viewers of the ad could order their own chewable food toy. Alternatively, the site also offered coupons for Fiber One treats, actual sweet, craving-filling snacks with 150 calories or less per bar. The Fiber One chew treat mock infomercial cleverly catches consumers' attention, exposes how ludicrous it is to resist a desire for junk food and then offers an alternative to both total self-denial and outright unhealthiness. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Satirical Advertising:** Opportunity for brands to use humor and satire to engage consumers and convey their message in a memorable way. - **Craving Management:** Market for innovative products and strategies that help individuals manage cravings and make healthier choices. - **Alternative Snacks:** Demand for low-calorie, guilt-free snacks that offer a satisfying indulgence without compromising health. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunities in creating unconventional and attention-grabbing ad campaigns that resonate with the target audience. - **Health and Wellness:** Opportunity for the development of new products and solutions to help individuals manage their cravings and adopt healthier eating habits. - **Food and Beverage:** Growing market for alternative snacks that provide a balance between indulgence and health, catering to consumers' desire for guilt-free treats. ## Related on Trend Hunter - [Guilt-Free Snacking Pop-Ups](https://www.trendhunter.com/trends/crave-club-house.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Craving Control Chewing Gums](https://www.trendhunter.com/trends/tasteless-by-clooudie.md) - [New Years Snack Promotions](https://www.trendhunter.com/trends/fibre-one-90-calorie.md) - [Prepackaged Fiber-Rich Donuts](https://www.trendhunter.com/trends/fibre-one-90-calorie-doughnuts.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md)