# Dual-Ended Fiber Mascara Wands Gigi Hadid and Maybelline's Mascara is Limited-Edition By Ell Smith | Published 2018-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fiber-mascara References: [maybelline](https://www.maybelline.ca/en-ca/eye-makeup/mascara/gigi-hadid-fiber-mascara) The Gigi Hadid and [Maybelline](https://www.trendhunter.com/trends/maybelline-sky-high-lash) collaboration resulted in an assortment of consumer-favorite cosmetic products, but the most popular of the bunch, was the brand's Fiber Mascara. This [dual-ended product](https://www.trendhunter.com/trends/curling-tubing-primer) features the unique mascara formula on one end, and the fiber wand on the other. To achieve [maximum volume](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara), consumers are directed to apply one coat of the mascara, followed by a coat of the fiber wand. This process helps build volume, while separating and highlighting each lash. As an end result, users can achieve longer, thicker looking lashes, while eliminating the clump and mess. This dramatic look is ideal for everyday wear as the result is both noticeable, yet effortless. This celebrity-branded tube is only available for a limited time. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dual-ended Fiber Mascara Wands:** Opportunity for cosmetic companies to develop dual-ended mascara wands with unique formulas and fiber wands for maximum volume and effortless application. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can capitalize on the trend by creating their own versions of dual-ended fiber mascara wands. - **Celebrity Collaborations:** Collaborating with celebrities can create limited-edition products that generate buzz and boost sales for cosmetic brands. - **Limited-time Offerings:** Creating limited-time products like the Gigi Hadid and Maybelline collaboration can drive consumer excitement and urgency to purchase. ## Related on Trend Hunter - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Limited Edition Mascara Sets](https://www.trendhunter.com/trends/better-than-sex-mascara.md) - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md) - [Seasonal Eyelash Kits](https://www.trendhunter.com/trends/maybelline-new-york1.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md)