# Clean High-Fiber Crackers The Besst Crackers.by Bessties are Made with Bran and Rye By Laura McQuarrie | Published 2020-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fiber-crackers References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/15673-bessties-unveils-high-fiber-clean-label-crackers) Bessties is introducing The Besst [Crackers](https://www.trendhunter.com/trends/all-seed-crackers) as its flagship product and these clean, organic and high-fiber crackers are made with bran and rye. Notably, the milled ingredients in the crackers are sourced from farms that have been in operations for over 150 years. Alongside [whole rye flour and wheat bran](https://www.trendhunter.com/trends/wheat-crisp-crackers), the fiber-rich crackers are made with other clean ingredients and are [free from additives](https://www.trendhunter.com/trends/habeya), as well as being low in carbs, keto-friendly, kosher and vegan. The high-fiber crackers are available in varieties like The Original and The Everything Bagel, which is enhanced with sea salt, poppy seeds, minced garlic, minced onion and toasted sesame seeds. According to Bessties founder Bess Rostowsky, "After years of consuming high fiber foods and witnessing firsthand the many health benefits of increased fiber, we decided it was time to take a closer look at its source. It quickly became clear that many wheat-based, fiber-rich foods had questionable sources for their ingredients. Most were non-organic and sprayed with harmful chemicals." Image Credit: Bessties ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean Eating:** The rise of clean, organic and additive-free foods is disrupting the food industry, opening up opportunities for high-fiber and low-carb crackers like The Besst Crackers. - **Sustainable Sourcing:** Consumers are increasingly concerned with the source of their food, creating opportunities for companies like Bessties who source their milled ingredients from farms with a long history of sustainability. - **Health and Wellness:** The trend towards healthier diets is driving demand for high-fiber and low-carb foods like The Besst Crackers, creating an opportunity for companies to innovate and cater to this market. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is being disrupted by the rise of clean, organic and additive-free products like The Besst Crackers, which cater to the growing demand for healthier options. - **Agriculture:** The agriculture industry has an opportunity to innovate by adopting sustainable practices that provide high-quality, organic ingredients like the farms that supply Bessties' milled ingredients. - **Health and Wellness:** The health and wellness industry is being disrupted by the trend towards healthier diets which has led to a demand for high-fiber, low-carb and clean foods like The Besst Crackers. ## Related on Trend Hunter - [Low-Carb Protein-Packed Cracker Breads](https://www.trendhunter.com/trends/heylo-crackerbreads.md) - [Piquant Free-From Crackers](https://www.trendhunter.com/trends/all-seed-crackers.md) - [Gut-Friendly Crackers](https://www.trendhunter.com/trends/gut-friendly-crackers.md) - [Free-From Cheese Crackers](https://www.trendhunter.com/trends/cheese-crackers.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md) - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Bake-at-Home Cracker Mixes](https://www.trendhunter.com/trends/bake-at-home-cracker-mix.md) - [Flavorful Functional Cracker Ranges](https://www.trendhunter.com/trends/pep-lekker-savory-biscuits.md)