# Sustainable Paper Beer Bottles The Carlsberg Green Fiber Bottle Does Away with Glass and Metal By Michael Hemsworth | Published 2016-10-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fiber-bottle References: [foodbev](http://www.foodbev.com/news/carlsberg-unveils-new-green-fiber-bottle-design/) & [carlsberg](http://www.carlsberg.com) Aiming to make waves in the industry and offer an alternative product packaging design, the [Carlsberg](https://www.trendhunter.com/trends/worlds-smallest-beer) Green Fiber Bottle is crafted as a sustainable option for the beer brand. The bottle design is the result of a partnership between Carlsberg and packaging company EcoXpac, and uses [sustainable wood fiber](https://www.trendhunter.com/trends/avantium-and-bottle-collective) to be created. [Beer packaging](https://www.trendhunter.com/trends/moosehead-breweries) is traditionally made from glass or aluminum in order to help maintain freshness and taste. This new bottle approach, however, identifies a growing shift towards more sustainable methods in order to keep up with environmental needs and consumer preferences for sustainability. The Carlsberg Green Fiber Bottle is currently in the prototype phase and is scheduled to be tested in the market starting in 2018. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The push for sustainability in packaging design across industries creates opportunities for companies to innovate with eco-friendly materials and processes. - **Alternative Beverage Packaging:** The rise of alternative beverage packaging options, such as sustainable paper bottles, creates opportunities for companies to differentiate themselves and appeal to eco-conscious consumers. - **Partnerships for Sustainability:** Partnerships between companies in different industries to create sustainable products, like the collaboration between Carlsberg and EcoXpac, creates opportunities for new innovations and shared resources. ### Industries Being Reshaped - **Beverage Packaging:** The shift towards sustainable packaging options within the beverage industry creates opportunities for companies to differentiate their products and appeal to eco-conscious consumers. - **Packaging Manufacturing:** Companies in the packaging manufacturing industry can innovate with new sustainable materials and processes to meet the growing demand for eco-friendly packaging options. - **Sustainable Materials:** The demand for sustainable materials across multiple industries, including packaging and construction, creates opportunities for companies to develop and offer new eco-friendly products. ## Related on Trend Hunter - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Eco-Friendly Alcohol Bottles](https://www.trendhunter.com/trends/glass-spirits-bottle.md)