# Crash Test Pandas Fiat Shows Animals at the Wheel of Green Rides By Rachel | Published 2009-06-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fiat-panda-ad References: [ecorazzi](http://www.ecorazzi.com/2009/06/29/fiats-new-ad-campaign-puts-animals-in-the-crash-seat/) & [fiat](http://www.fiat.com/) To draw attention to their reduced environmental impact vehicles, [Fiat](https://www.trendhunter.com/trends/fiat-1) has launched a new [collection of advertisements](https://www.trendhunter.com/trends/electric-capri). The Fiat ads are particularly interesting because they show their cars in [crash test situations](https://www.trendhunter.com/trends/lepas), but instead of having a dummy at the helm, a panda, penguins and a walrus are placed in the driver’s seat. While the images definitely draw the eye, it is only to enforce the low environmental impact message from Fiat. Take a look at these unconventional crash test ads. Oh, and no pandas, walruses or penguins were harmed (for the record). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Environmental Impact Advertising:** Opportunity to use unconventional advertising methods to promote eco-friendly products and services. - **Animal-centered Marketing:** Opportunity to use animals in marketing campaigns to enhance brand recognition and appeal. - **Humorous Crash Test Ads:** Opportunity to use humor in advertising campaigns to capture audience attention and promote brand message. ### Where This Applies - **Automotive:** Opportunity to appeal to environmentally-conscious consumers by promoting eco-friendly cars and reducing carbon footprint of manufacturing. - **Marketing and Advertising:** Opportunity to create unique and impactful campaigns using unconventional methods such as animals and humor. - **Eco-friendly Products and Services:** Opportunity to showcase environmentally responsible products and services through creative advertising campaigns to increase brand awareness and customer loyalty. ## Related on Trend Hunter - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Compact Off-Road EV Concepts](https://www.trendhunter.com/trends/fiat-grande-panda-4x4-concept.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md)