# Crowd Crushing Campaigns The Fiat Ducato Ads Evoke Claustrophobic Thoughts By Meghan Young | Published 2009-11-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fiat-ducato-ads References: [fubiz.net](http://www.fubiz.net/2009/11/24/fiat-ducato-campaign/) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) With the tag line, “Thinking of changing your van? New [Fiat](https://www.trendhunter.com/trends/megapanda) Ducato,” coupled with these awfully uncomfortable images, something seemed missing. To me, a van is a van, so why change? I’m pretty sure these Fiat Ducato ads meant to imply, “Thinking of changing to a *bigger* van?” Ah yes, now it all makes sense. Designed by [Brazil-based advertising agency](https://www.trendhunter.com/trends/legitimate-you) Giovanni+Draftfcb, the [Fiat Ducato Ads](https://www.trendhunter.com/trends/where-have-you-been) are amusing, if not overly original. Perhaps they thought that the visual would work with the tag line. In that case, it definitely is a success. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Claustrophobic Advertising:** Opportunity for ad agencies to utilize discomfort as a tool to draw in consumers. - **Ambiguous Taglines:** Taglines that leave room for interpretation can generate conversation and attract attention. - **Visual Humor:** Humor through visuals can be an effective way to make an advertisement memorable. ### Sectors Adopting This - **Advertising:** New creative advertising techniques can increase consumer attention and engagement. - **Automotive:** Automotive manufacturers can utilize creative advertising to differentiate themselves and increase sales. - **Marketing:** Unique and memorable advertising can provide a competitive advantage in crowded markets. ## Related on Trend Hunter - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Curvaceously Classy Campervans](https://www.trendhunter.com/trends/luxurious-campervan.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Cubic Convertible Camping Vans](https://www.trendhunter.com/trends/adria-mode.md)