# Humorous Emergency Ads The Fiat Ambulance Line Campaign Prepares for the Absurd By Amelia Roblin | Published 2011-02-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fiat-ambulance-line-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/fiat_ambulance_line_cannon) & [leoburnett](http://www.leoburnett.com/) Emergency vehicles have to be prepared to deal with even the most unimaginable situations and the [Fiat Ambulance Line](https://www.trendhunter.com/trends/fiat-1) campaign suggests the new fleet is fit for the post. Designed by Leo Burnett of Brazil, these [animated prints](https://www.trendhunter.com/trends/outdoor-advertising-campaign) feature a man who's head is stuck in a cannon, a youngster whose tongue is stuck to an ice block and a kid who's caught inexplicably within the bars of a fence. The Fiat Ambulance Line campaign introduces a speedy and reliable armada of [emergency vans, trucks and cars](https://www.trendhunter.com/trends/gem-ambulance) that are equipped to remedy even ridiculous circumstances. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Humorous Emergency Ads:** This trend represents an opportunity for companies to create advertising campaigns that engage audiences through humor during serious situations. - **Animated Prints:** This trend represents an opportunity for companies to create animated ads or content which stand out among traditional ads. - **Fleet Modernization:** This trend highlights the opportunity for companies within the emergency response industry to update their fleets with modernized vehicles. ### Industries Being Reshaped - **Advertising:** Humorous emergency ads represent an opportunity for advertising firms or companies with significant marketing budgets to produce memorable and engaging ads. - **Animation:** Animated prints represent a trend in the advertising and marketing industry for creating new and memorable ads. - **Emergency Response:** Fleet modernization represents an opportunity for companies within the emergency response industry to update their fleets with modernized vehicles to improve their ability to respond to emergencies. ## Related on Trend Hunter - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)