# Exclusive Bumblebee Hatchbacks The Fiat 500 Pop-Bi is Limited to Only 50 Cars By Michael Hines | Published 2011-06-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fiat-500-pop-bi References: [autoblog](http://www.autoblog.com/2011/06/08/fiat-rolls-out-limited-edition-500-pop-bi-in-japan/) & [fiat-auto.co.jp](http://www.fiat-auto.co.jp/pop-bi/500pop-bi.html) The Land of the Rising Sun is set to be the home of the latest special-edition 500. The [Fiat](https://www.trendhunter.com/trends/2022-abarth-500-ev) 500 Pop-Bi, the car that bears an uncanny resemblance to a bumblebee, will soon debut in Japan and is already one of the rarest 500s ever created. There is nothing really special going on under the hood of the Fiat 500 Pop-Bi, the car has the same sized engine as its Japanese counterparts (1.2-liter 4cyl pumping out 69-horsepower), but does come in two styles -- a hardtop hatchback and a soft-top convertible. Exclusivity is this car's claim to fame as only 50 are set to be made. All of this exclusivity can be yours, provided you live in Japan, for a mere $26,000. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Automobiles:** Creating limited edition versions of existing automobile models can drive sales and create a sense of exclusivity for consumers. - **Design-focused Automobiles:** Focusing on unique design elements can help differentiate automobile models and appeal to style-conscious consumers. - **Regional Exclusive Automobiles:** Creating automobiles that are exclusive to a certain region can create a sense of pride and exclusivity for consumers in that region. ### Industries Being Reshaped - **Automotive:** Automobile manufacturers can leverage the trend of limited edition automobiles to create demand and drive sales. - **Design:** Design firms can partner with automobile manufacturers to create unique design elements for automobiles that attract style-conscious consumers. - **Marketing:** Marketing agencies can assist automobile manufacturers in developing regional exclusive automobiles that create a sense of pride and exclusivity for consumers in that region. ## Related on Trend Hunter - [Compact Italian EVs](https://www.trendhunter.com/trends/2022-abarth-500-ev.md) - [Rattan Detailed Custom Cars](https://www.trendhunter.com/trends/fiat-500-spiaggina.md) - [Limited-Run Italian Vehicles](https://www.trendhunter.com/trends/brz-touge.md) - [Bright Miniature Electric Vehicles](https://www.trendhunter.com/trends/topolino-ev.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Affordable Long-Range EVs](https://www.trendhunter.com/trends/2024-500e.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Panda-Inspired Retro Car Conepts](https://www.trendhunter.com/trends/megapanda.md)