# Human-Body Car Campaigns This Fiat 500 Abarth Commercial Uses Humans to Make its Ad Standout By Sarah St.Jules | Published 2013-07-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fiat-500-abarth References: [dailynewsdig](http://dailynewsdig.com/fiat-500-abarth-cabrio-made-from-body-painted-models/) & [fiatcanada](http://www.fiatcanada.com/en/abarth) The Fiat 500 Abarth is a stunning looking and high-performing vehicle that one would assume doesn't need a fancy ad campaign to brand stand out; however, Fiat has made a [human-inspired campaign](https://www.trendhunter.com/trends/legitimate-you) you won't soon forget. Hiring local dancers and performers, as well as the best [body painters](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) in the country, Fiat set out on an impossible task; make people look like the Abarth vehicle. After days of planning, they were able to execute an amazing-looking vehicle. It definitely takes viewers a second look before they realize that it is people that this vehicle is comprised of. This is a genius marketing technique because it is not only advertising the vehicle, but also setting Fiat apart from all the other [car companies](https://www.trendhunter.com/trends/he-got-money). This human-made Fiat 500 Abarth looks almost as good as the original. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Human-inspired Marketing Campaigns:** Opportunity for companies to create unique and attention-grabbing ads by incorporating humans into their campaigns. - **Creative Use of Body Paint:** Disruptive innovation potential for companies to explore body painting as a form of artistic branding in their advertisements. - **Unconventional Vehicle Advertising:** Opportunity for car companies to differentiate themselves by creating memorable and visually striking ads featuring unconventional methods, like using human bodies to represent vehicles. ### Who This Affects Most - **Automotive:** Disruptive innovation potential for car manufacturers to adopt unique and unconventional advertising strategies to capture consumer attention and stand out in a crowded market. - **Advertising:** Opportunity for advertising agencies and marketers to explore creative and out-of-the-box approaches to create memorable campaigns that resonate with consumers. - **Art and Entertainment:** Disruptive innovation potential for artists and performers to collaborate with brands and companies to use their bodies as canvas, merging art and advertising in a visually captivating way. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md)