# Rank-Rising Promotions The FGV CEO Campaign Offers an Ascent to Your New Office By Amelia Roblin | Published 2011-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fgv-ceo-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/fgv_elevator) & [fgv.br](http://www.fgv.br/ceo/) For many people, success in life is measured by the floor your work on in an office building, and through exploiting that popular goal, the FGV CEO campaign presents a way to rise in the ranks. By taking the executive course offered through Fundação Getulio Vargas, one might expect to see a staircase or an elevator suddenly offer passage up to a spacious senior office. Designed by Agência 3 of Brazil, the FGV CEO campaign markets its training program as equivalent to that means of ascent. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Office Ascension:** Disruptive innovation opportunity: Develop office design solutions that promote a sense of hierarchy and advancement. - **Executive Training:** Disruptive innovation opportunity: Create online platforms or virtual reality experiences that offer comprehensive executive courses. - **Career Success Measurement:** Disruptive innovation opportunity: Develop alternative methods for measuring success beyond office location, such as skill acquisition or impact on society. ### Sectors Adopting This - **Office Design:** Disruptive innovation opportunity: Introduce flexible office structures that adapt to changing organizational dynamics and prioritize employee motivation. - **E-learning:** Disruptive innovation opportunity: Develop innovative e-learning platforms that deliver personalized executive training to a global audience. - **Human Resources:** Disruptive innovation opportunity: Create performance evaluation metrics that go beyond traditional methods and incorporate a broader understanding of career success. ## Related on Trend Hunter - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Goal-Celebrating Success Platforms](https://www.trendhunter.com/trends/office-depot-1.md)