# Upscale Grunge Editorials The FGR Exclusive Cailin Russo Photoshoot Focuses on Alternative Looks By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fgr-exclusive-cailin-russo References: [fashiongonerogue](http://www.fashiongonerogue.com/fgr-exclusive-cailin-russo-aaron-smith/) & [fashiongonerogue](http://www.fashiongonerogue.com) The FGR Exclusive Cailin Russo editorial focuses attention on [alternative, subcultural looks](https://www.trendhunter.com/trends/wildest-ones-yet). The photographic series highlights the grungy side of the model who showcased dark purple lipstick and a rebellious septum piercing. Stylist Lwany Smith put together ensembles that push against the grain. Whether in the form of feathered jackets, puffy vests or [tattered denim](https://www.trendhunter.com/trends/ksubi-by-elle-collection), Smith made Russo appear unruly in the most dramatic of ways. Displayed alongside these disorderly motifs were sleek, clean cut elements. Russo also revealed crisp black blazers and bejeweled body suits, making her appear formal even while set in a messy tool shed with [dark overly dramatic cosmetics](https://www.trendhunter.com/trends/il-pranzo-campaign), executed here on behalf of hair and make up artist Jessica Cook. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 80% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Alternative Fashion:** Opportunity for disruptive innovation in creating fashion lines that embrace non-traditional styles and accessories. - **Mixing Styles:** Opportunity for disruptive innovation in combining elements of grunge and upscale fashion in apparel and accessories collections. - **Rebellious Beauty:** Opportunity for disruptive innovation in creating beauty products and makeup styles that embrace non-traditional and subcultural looks. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in fashion lines targeting consumers interested in alternative, subcultural looks. - **Beauty:** Opportunity for disruptive innovation in beauty products and makeup styles that embrace non-traditional and subcultural looks. - **Accessories:** Opportunity for disruptive innovation in accessory lines that embrace non-traditional styles and mix grunge with upscale fashion elements. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)