# Luxe Monogram Branded Eyewear Fendi's FF-Logo Aviator Feature Its Signature Double-F Branding By Amy Duong | Published 2019-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fflogo-aviator References: [hypebeast](https://hypebeast.com/2019/4/fendi-ff-logo-aviator-sunglasses-release) & [matchesfashion](https://www.matchesfashion.com/intl/products/Fendi-FF-logo-aviator-sunglasses-1275882) [Luxury fashion house Fendi](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) unveils its latest [summer eyewear](https://www.trendhunter.com/trends/inaugural-eyewear-collection) in the form of the 'FF-Logo Aviator.' It boasts a wide lens that is completely adorned in the signature Double-F monogram design, which was originally designed by the late and great Karl Lagerfeld. It is decorated across the entire front shield and at the perimeter are a black edged frame constructed from rubber materials. It also sways away from the usual UV protective lenses and the temple arrive in a luxurious gold-tone metal material. The entire FF-Logo Aviator design is rounded out with acetate tips in a gray hue add subtle contrast to the warm tones. The [large statement summery sunglasses](https://www.trendhunter.com/trends/rverie-collection) are now available for purchase online at retailers including MATCHESFASHION. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 64% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Monogram Eyewear:** The trend of incorporating monogram designs into eyewear presents a disruptive innovation opportunity for luxury fashion brands to differentiate themselves through unique branding. - **Aviator Sunglasses:** The resurgence of the classic aviator sunglasses trend creates a disruptive innovation opportunity for eyewear brands to integrate modern designs and advancements while maintaining the classic aesthetic. - **Luxury Sunglasses:** The increasing demand for luxurious and high-end sunglasses presents a disruptive innovation opportunity for eyewear brands to create unique designs with premium materials and exclusive branding. ### Industries Being Reshaped - **Luxury Fashion:** In the luxury fashion industry, the trend of incorporating monogram designs into eyewear presents a disruptive innovation opportunity for branding and differentiation. - **Eyewear:** In the eyewear industry, the trend of aviator sunglasses presents a disruptive innovation opportunity for brands to integrate modern designs while maintaining the classic aesthetic. - **Online Retail:** In the online retail industry, the increasing demand for luxurious and high-end sunglasses presents a disruptive innovation opportunity for retailers to offer exclusive products and experiences to customers. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Luxury Stamp Releases](https://www.trendhunter.com/trends/fendi-celebrates-its-100th.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md)