# Ghostly Porcelain Figurine Ads The Fevikwik Instant Adhesive Campaign has a Supernatural Streak By Meghan Young | Published 2013-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fevikwik-instant-adhesive-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/fevikwik-instant-glue-lady-in-white-dancing-farmer-egyptian-warrior/) & [ogilvy](http://www.ogilvy.com) The Fevikwik Instant Adhesive campaign shows that this product is so effective, broken items such as precious porcelaine figurines will appear as though they have just risen from the dead. Although the images in the [print ads](https://www.trendhunter.com/trends/mwcurated) would suggest that they are insubstantial ghosts, that is not the case at all. Instead, it is a creative way to depict the fixed figurines as well as appeal to [supernatural lovers](https://www.trendhunter.com/trends/scary-good-campaign). Conceived and executed by the [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) branch based in Mumbai, India, the Fevikwik Instant Adhesive campaign was art directed by Sagar Pednekar with creative direction by Tushar Pal and Ashish Naik. Shot by photographer A.J. Raina, the impossible images were illustrated by Chetan Mahajan and Santosh Dhadve. Of course, people won't have to rely on the impossible if they have Fevikwik on hand. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Advertising Campaigns:** The Fevikwik Instant Adhesive campaign demonstrates the use of creative and visually striking ads to grab consumer attention. - **Supernatural Themes in Marketing:** The campaign's use of supernatural imagery taps into an popular interest for supernatural lovers and creates a unique branding opportunity. - **Elevating Normal Products:** The Fevikwik campaign highlights the transformative power of a simple adhesive product, opening up possibilities for other everyday products to be marketed in unexpected ways. ### Sectors Adopting This - **Advertising and Marketing:** The innovative campaign by Fevikwik explores new ways to capture consumer attention, providing inspiration for other companies in the advertising and marketing industry. - **Home Decor and Collectibles:** The use of porcelain figurines in the campaign presents an opportunity for the home decor and collectibles industry to leverage nostalgia and creativity in their product marketing strategies. - **Craft and Hobby Supplies:** The Fevikwik campaign showcases the potential for craft and hobby supplies to become more visually appealing and enticing to consumers seeking unique creations and restoration projects. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)