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# Zesty Citrus Cocktail Mixers
Fever-Tree Sparkling Lime & Yuzu is Arriving for Cinco de Mayo

By Michael Hemsworth | Published 2021-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fevertree-sparkling-lime-yuzu
References: [bevnet](https://www.bevnet.com/news/2021/launch-of-new-fever-tree-lime-yuzu-in-time-for-cinco-de-mayo) & [fever-tree](https://fever-tree.com/)

The Fever-Tree Sparkling Lime & Yuzu mixer has been announced by the brand just in time for Cinco de Mayo to provide consumers with a way to prepare a premium cocktail with traditional flavors. The sparkling mixer is made using Tahitian limes from Mexico along with handpicked Japanese yuzus to give it a zesty flavor that is perfect for use in a wide range of recipes. The product is positioned as being perfect for mixing with a range of spirits including vodka and tequila, to name a few.

The Fever-Tree Sparkling Lime & Yuzu mixer contains 30-calories per bottle and contains no artificial sweeteners or colors in the mix. This will make it perfect for drinkers seeking out a way to prepare a cocktail without loading it with too much sugar or unwanted ingredients.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 39% | Activity: 72% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Premium Cocktail Mixers:** Opportunity for companies to create premium mixers with unique, traditional flavor combinations.
- **Healthy Mixers:** Opportunity to create mixers with low-calorie and natural ingredients.
- **Cinco De Mayo Mixers:** Opportunity to create mixers specifically for the celebratory holiday.

### Sectors Adopting This

- **Beverage Industry:** Chance for beverage companies to expand their mixer options and cater to consumers looking for new, exciting flavors.
- **Alcohol Industry:** Opportunity to collaborate with mixer companies and create signature drinks using traditional flavors.
- **Event Planning Industry:** Option to include unique and festive mixers at events, particularly for Cinco de Mayo celebrations.

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