# Bar-Quality Cocktail Blends Fever-Tree Launches the Two New Cocktail Mixer Flavors By Kanesa D | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fever-tree References: [retailnews.asia](https://www.retailnews.asia/fever-tree-launches-two-new-cocktail-mixer-flavours/) & [fever-tree](https://fever-tree.com/en_CA)  [Fever-Tree](https://www.trendhunter.com/trends/margarita-mixer-1) has launched its latest [classic cocktail mixer collection](https://www.trendhunter.com/trends/elevated-mixers) with the novel 'Classic Margarita Mixer' and 'Sparkling Mojito Mixer.' The 'Classic Margarita Mixer' is a harmonious fusion of Mexican limes and Italian blood oranges, delivering a bar-quality beverage to all from the comfort of one's home. The 'Sparkling Mojito Mixer' is a blend of Mexican limes and Moroccan spearmint, epitomizing the vibrant and invigorating essence of a classic mojito. “As was the case with carbonated mixers, the [non-carbonated category](https://www.trendhunter.com/trends/nomuss-mixers) is ripe with opportunity, and bound for tremendous growth," commented Andy Gaunt, MD of Fever-Tree. Priced at $19, these additions to the range are now accessible for purchase at Dan Murphy's retail stores across the United States. Image Credit: Fever-Tree ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 86% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Cocktail Mixers:** The launch of Fever-Tree's 'Classic Margarita Mixer' and 'Sparkling Mojito Mixer' showcases the trend for premium cocktail mixers in the market. - **Fusion Beverages:** Fever-Tree's 'Classic Margarita Mixer' combining Mexican limes and Italian blood oranges and 'Sparkling Mojito Mixer' blending Mexican limes and Moroccan spearmint illustrate the trend of experimenting with fusion flavors in beverages. - **At-home Bartending:** The availability of bar-quality cocktail mixer blends like Fever-Tree's latest collection encourages the trend of at-home bartending and recreating the experience of enjoying cocktails in bars. ### Sectors Adopting This - **Beverage Manufacturing:** Fever-Tree's innovative cocktail mixer blends open up opportunities for beverage manufacturers to create premium, fusion beverages to meet consumer demand. - **Retail:** The introduction of Fever-Tree's new cocktail mixers presents an opportunity for retailers to tap into the trend for premium cocktail products and expand their beverage inventory. - **Hospitality:** The rise in consumer interest for bar-quality cocktail mixes signifies an opportunity for the hospitality industry to enhance their beverage offerings and cater to customers looking for unique and high-quality drink experiences. ## Related on Trend Hunter - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Classic Cocktail Mixer Ranges](https://www.trendhunter.com/trends/classic-cocktail-mixer-range.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Orange-Forward Ginger Beers](https://www.trendhunter.com/trends/blood-orange-ginger-beer.md) - [On-The-Go Cocktail Mixers](https://www.trendhunter.com/trends/spectacular-mixers.md) - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water.md) - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/fresh-victor.md) - [Fruit-Flavored Cocktail Mixers](https://www.trendhunter.com/trends/lady-bird-mixer-co.md)