# Simplified Cocktail Mixers Fever-Tree Helps Consumers Recreate Bar Experiences at Home By Laura McQuarrie | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fever-tree-cocktail-mixer References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/03/fever-tree-moves-into-cocktail-mixers/) & [fever-tree](https://fever-tree.com/en_CA/products)  Based on the most popular serves in the UK, tonic producer [Fever-Tree](https://www.trendhunter.com/trends/fever-tree) is now venturing into the cocktail mixer market. For the first time, Fever-Tree is going beyond carbonated mixers to give consumers a head start when it comes to making [classic, premium cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) like margaritas, mojitos and espresso martinis. These [premium cocktail mixers](https://www.trendhunter.com/trends/kazimo) pair with tequila, rum and vodka and they spotlight authentic, globally sourced ingredients like limes from Mexico, Italian blood oranges and coffee from Kenyan producers. These mixers were made to help consumers make cocktails without needing specialty ingredients, liqueurs and syrups that are likely to go to waste since they will only be used occasionally. These mixers speak to consumers who love creating a bar-like experience at home in a way that prioritizes quality and convenience. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Cocktail Revolution:** Fever-Tree is innovating in the cocktail mixer market with their premium mixers that simplify cocktail making at home. - **Sustainable Ingredients:** Fever-Tree's use of globally sourced, authentic ingredients highlights an opportunity for eco-conscious companies to use sustainable ingredients in their products. - **Premium Convenience:** Fever-Tree's premium cocktail mixers cater to consumers who prioritize quality and convenience in their at-home bar experiences. ### Industries Being Reshaped - **Beverage Industry:** The cocktail mixer market presents an opportunity for beverage companies to innovate and create premium, simplified mixers that enhance the at-home cocktail experience. - **Hospitality Industry:** The trend toward at-home cocktail experiences highlights an opportunity for the hospitality industry to create personalized cocktail kits that bring the bar to the consumer's home. - **Sustainable Agriculture Industry:** Fever-Tree's focus on globally sourced, authentic ingredients highlights an opportunity for sustainable agriculture companies to supply eco-conscious companies with sustainable ingredients. ## Related on Trend Hunter - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Classic Cocktail Mixer Ranges](https://www.trendhunter.com/trends/classic-cocktail-mixer-range.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md)