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# Quirky Lingerie Ads
The Feu de Venu AW13 Campaign is Playfully Provocative

By Meghan Young | Published 2013-04-04 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/feu-de-venu-aw13
References: [fashionising](http://www.fashionising.com/pictures/b--feu-de-venus-nubility-incarnate-51413.html)

The Feu de Venu AW13 ad campaign combines a sexy attitude with quirky humor for a woman that is absolutely irresistible. This in turn makes the lingerie being showcased irresistible as well. Granted, even without the playful poses, men and women both would be enamored with the seductive ebony undergarments.

Having fun with the furniture on set, the model shows off her wares in a way that will captivate onlookers on several levels. In a way, the Feu de Venu AW13 ad campaign is more erotic for it. Instead of concentrating solely on the bedroom, the ad campaign indulges the fantasy of sensual trysts in other parts of the house.

The Feu de Venu AW13 collection offers the perfect ensembles for such meetups. As Fashionising puts it, "Notable lines cut across the body at every level--accentuating and revealing all the erotic zones of the female form with an exacting deliciousness."

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Sensual Advertising:** Opportunities for brands to break from traditional advertising by infusing humor and sensuality to captivate onlookers on several levels.
- **Fantasy-inducing Lingerie:** Opportunities for lingerie brands to offer ensembles to indulge the fantasy of sensual trysts in other parts of the house.
- **Body-accentuating Undergarments:** Opportunities for lingerie brands to accentuate and reveal all the erotic zones of the female form with an exacting deliciousness.

### Sectors Adopting This

- **Lingerie:** Opportunities for lingerie brands to infuse humor and sensuality, offering ensembles that indulge the fantasy of sensual trysts in other parts of the house.
- **Advertising:** Opportunities for brands to break from traditional advertising by infusing humor and sensuality to captivate onlookers on several levels.
- **Fashion:** Opportunities for the fashion industry to create body-accentuating undergarments to accentuate and reveal all the erotic zones of the female form.

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