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# Dramatic Runway Mascara Wands
Pat McGrath's FetishEyes Mascara Offers Volume and Definition

By Ell Smith | Published 2019-01-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fetisheyes-mascara
References: [hypebae](https://hypebae.com/2019/1/pat-mcgrath-labs-mascara-new-lip-gloss-shades) & [patmcgrath](https://www.patmcgrath.com/)

Bold eyes never go out of style, and Pat McGrath's FetishEyes mascara makes it easy to achieve this look.

This product was used in [Prada's](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation) Spring/Summer 2019 show, where the models were seen sporting daringly bold makeup looks, with dramatic lashes that nodded to the popular styles of the '60s. According to the brand, the product offers “thrilling drama without clumping or weighing lashes down,” making for a healthy and natural-looking finish. The formula is weight-free and designed specifically to provide lift for each of the individual lashes.

In addition to the highly anticipated mascara, Pat McGrath will be releasing new lip gloss shades arriving in 18 colorways. Retailing for $28, Pat McGrath's mascara will be available on February 14th.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 10% | Activity: 23% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Dramatic Runway Makeup:** The popularity of bold and daring makeup looks on the runway creates opportunities for innovative products like Pat McGrath's FetishEyes mascara.
- **'60s-inspired Beauty:** The resurgence of '60s-inspired fashion and beauty trends opens up a market for products that recreate iconic looks, such as bold lashes.
- **Natural-looking Mascara:** Consumers are seeking mascara formulas that provide volume and definition without clumping or weighing down the lashes, creating space for weight-free, natural-looking options like Pat McGrath's offering.

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry can tap into the trend of dramatic runway makeup by developing innovative and high-performing mascaras.
- **Fashion:** The fashion industry can embrace the '60s-inspired beauty trend by incorporating bold and dramatic makeup looks, including striking lashes, into their runway shows.
- **Retail:** The retail industry can benefit from the demand for products that create natural-looking lashes by offering weight-free mascaras with lift, like Pat McGrath's FetishEyes.

## Related on Trend Hunter

- [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md)
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