# Latex Beauty Editorials Mike's Ruiz Alternative Approach By Cowbag | Published 2008-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fetish-beauty-editorials-mikes-ruiz-alernative-approach References: [mikeruiz](http://www.mikeruiz.com/beauty02.html) Given a brief to shoot an [accessory or beauty editorial](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign), the last thing most people would think of are full-fetish face masks, but that is exactly the reason why Mike Ruiz rocks my world. I love everything about these images, they are [funny, sexy](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and most of all, beautiful. They work for their purpose too. I can think of few situations where a hair accessory would stand out more than it does on the face of a [fully latexed zentai](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Fetish Fashion:** Disruptive innovation opportunity: Explore new materials and designs to create unconventional and distinctive fashion accessories. - **Provocative Editorials:** Disruptive innovation opportunity: Push the boundaries of traditional beauty editorials by incorporating unconventional elements and themes. - **Creative Photography:** Disruptive innovation opportunity: Experiment with unique concepts and styles to capture attention and create memorable visual content. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Embrace bold and unconventional fashion trends to appeal to niche markets and stand out from competitors. - **Publishing:** Disruptive innovation opportunity: Embrace provocative and unconventional editorial content to engage with audiences and differentiate from traditional publications. - **Photography:** Disruptive innovation opportunity: Utilize creative and unconventional photography techniques to create distinctive and captivating visual narratives. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)