# Pet-Tracking GPS Devices The Fetch Smart Tag Brings Pets Home Safely By Ell Smith | Published 2021-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fetch-smart-tag References: [hypebae](https://hypebae.com/2021/1/fetch-dog-pet-tracker-gps-id-tag-location-phone-app-accessory) & [lifekey.co](https://lifekey.co/pages/fetch) The Fetch Smart Tag has arrived in an effort to keep our beloved pets safe. Anyone who has lost a pet understands the grief and anxiety that follows shortly after. Tech company LifeKey aimed to resolve this issue by introducing what's essentially a GPS tracker for one's animal. The small device can be [attached to a collar](https://www.trendhunter.com/trends/fi-series-3-plus) for a seamless, unobtrusive look. Meanwhile, the data from the device can be sent directly to a smart phone, making for quick access if a pet ever runs away. The device arrives in 12 colorways to maintain style and aesthetic. What's more is that unlike most pet-friendly GPS trackers, this one doesn't require a [monthly subscription](https://www.trendhunter.com/trends/lost-and-found-id-tag) or membership. Image Credit: Peter Lobozzo, Fetch ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-tracking GPS Growth:** The demand for pet tracking tech as a means to ensure pet safety will continue to increase. - **Smartphone Integration:** The ability to send data directly to a user's smartphone has become a baseline expectation for any pet gps tracking product. - **Affordable Pet Trackers:** Pet GPS trackers that do not require a monthly membership will become increasingly popular. ### Where This Applies - **Pet Retail:** Pet retailers have the opportunity to stock and sell pet tracking tech as the demand for these products grow. - **Tech Hardware:** Hardware companies can capitalize on the trend of affordable pet tracking as the market has yet to be completely saturated. - **Telecommunications:** Companies that provide telecommunications services can expand into pet tracking services by offering smartphone integration. ## Related on Trend Hunter - [Enhanced Connectivity Pet Trackers](https://www.trendhunter.com/trends/life360-pet-gps.md) - [Compact Pet Tracking Units](https://www.trendhunter.com/trends/fi-mini-1.md) - [Personalized Pet-Tracking Tags](https://www.trendhunter.com/trends/personalized-dog-tracker-findmy.md) - [QR-Code Pet Tracking Devices](https://www.trendhunter.com/trends/ring-pet-tag.md) - [GPS-Enabled Dog Trackers](https://www.trendhunter.com/trends/pitpat.md) - [Satellite-Connected Pet Trackers](https://www.trendhunter.com/trends/satellai-pet-tracker.md) - [Lightweight Pet Trackers](https://www.trendhunter.com/trends/fi-mini.md) - [Cat-Tracking Collars](https://www.trendhunter.com/trends/tile-for-cats.md) - [Smart Wearable Pet Trackers](https://www.trendhunter.com/trends/gochip.md)