# Comically Festive Whisky Bottles Johnnie Walker & Mindy Kaling Created Special Engraved Bottles By Laura McQuarrie | Published 2019-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festive-whisky-bottle References: [prnewswire](https://www.prnewswire.com/news-releases/johnnie-walker-and-funny-lady-mindy-kaling-team-up-to-bring-holiday-spirits-to-a-new-level-300971368.html) & [MindysBlueLabelHoliday](http://www.MindysBlueLabelHoliday.com) Award-winning actress and comedy writer Mindy Kaling teamed up with [Johnnie Walker](https://www.trendhunter.com/trends/johnnie-walker-red-label-bottle) for the holiday season to create original messages that could be engraved onto festive whisky bottles. As it can sometimes be a challenge for gift-givers to know just the right thing to say, Kaling and Johnnie Walker came up with a series of [fun messages](https://www.trendhunter.com/trends/customized-whiskey) like "Snow Much Fun, You Guys" and "Damn, Someone Made the Nice List," that could be added to [Johnnie Walker Blue Label](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra) packaging. As one in every three spirits purchased in December is a gift, this collaboration helped to create extra-special gifts. Holiday shoppers were able to engrave the complimentary messages online, as well as the Johnnie Walker Holiday Pop Up Powered by Giftagram. Image Credit: Johnnie Walker ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Personalized Packaging:** Opportunity for more brands to offer personalized messages or engravings on their products. - **Collaborations with Creatives:** Opportunity for more brands to collaborate with artists, writers, and other creatives to create unique products. - **Holiday Special Editions:** Opportunity for more brands to create limited edition holiday themed products to attract gift shoppers. ### Where This Applies - **Alcohol and Beverage:** Companies in this industry can offer personalized messages or collaborations with creatives to produce unique gift items to attract holiday shoppers. - **Gift and Specialty Retail:** Businesses in this industry can offer collaborations with creatives or limited edition holiday themed products to attract shoppers looking for unique gifts. - **E-commerce:** Opportunity for e-commerce platforms to offer engraving or personalization services for various products to cater to gift shoppers. ## Related on Trend Hunter - [Après-Ski Whiskys](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Social Persona-Liked Whisky Cocktails](https://www.trendhunter.com/trends/social-persona.md) - [Holiday-Ready Whisky Cocktails](https://www.trendhunter.com/trends/holidayready-whisky-cocktails.md) - [Personalized GenAI Packaging](https://www.trendhunter.com/trends/johnnie-walker-x-scott-naismith.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Creamy Seasonal Whiskey Spirits](https://www.trendhunter.com/trends/paul-john-whisky-christmas-edition-2025.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md)