# Data-Driven Holiday Sweaters 7-Eleven's Festive Sweaters for Staff Increase Holiday Spirit By Laura McQuarrie | Published 2019-12-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/festive-sweaters References: [lbbonline](https://lbbonline.com/news/this-7-eleven-christmas-jumper-can-sense-how-you-feel/) & [7-eleven.se](https://7-eleven.se/) While many brands are releasing their own [branded holiday sweaters](https://www.trendhunter.com/trends/pg-tips-christmas-jumper) for consumers to purchase, [7-Eleven Sweden](https://www.trendhunter.com/trends/67eleven) created festive sweaters to be worn by staff members to increase cheer. The sweaters are about more than just sharing a whimsical seasonal design, as 7-Eleven's creation keeps tabs on traffic data, the local weather and social media posts to get a sense of just how cheerful people are feeling. The sweaters are equipped with their own micro-computers that analyze the current conditions to determine customers' level of stress and when the tech-powered sweaters note a drop in the general Christmas spirit, they trigger an offer on 7-Eleven’s saffron buns—a traditional Swedish Christmas treat. The green-hued [festive sweaters for staff](https://www.trendhunter.com/trends/holiday-scrubs) are decorated with prancing reindeer, snowflakes, a city skyline and the shape of the baked rolls. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Branded Holiday Sweaters:** Opportunity to create branded holiday sweaters for consumers to purchase and increase brand engagement. - **Data-driven Fashion:** Disruptive innovation opportunity to incorporate technology into clothing items to analyze user data and provide personalized experiences. - **Micro-computers in Clothing:** Potential for embedding micro-computers in clothing to track and analyze real-time data for various purposes. ### Industries Being Reshaped - **Retail:** Retailers can leverage branded holiday sweaters to boost sales and enhance brand awareness during the holiday season. - **Fashion:** Fashion industry can explore the integration of technology into clothing to create data-driven and personalized fashion experiences. - **Technology:** Tech companies can develop innovations in wearable technology, such as micro-computers embedded in clothing, to open up new possibilities for data analysis and user engagement. ## Related on Trend Hunter - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Festive Sweater Cafe Promotions](https://www.trendhunter.com/trends/scooters-coffee-ugly-sweater-day.md) - [Festive Convenient Store Offerings](https://www.trendhunter.com/trends/food-beverages.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Convenience Store Holiday Beverages](https://www.trendhunter.com/trends/winter-wonderland-cocoa.md) - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Christmasy Convenience Retailer Promotions](https://www.trendhunter.com/trends/7eleven-holiday-deals.md)