# Enhanced Pumpkin Cookie Doughs DEUX’s Festive Pumpkin Spice Flavor Arrives in Time for Fall By Grace Mahas | Published 2022-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festive-pumpkin-spice References: [eatdeux](https://www.eatdeux.com/?asdgadsgad)  In anticipation of fall, [DEUX](https://www.trendhunter.com/trends/fall-flavored-donut-holes) -- the functional, plant-based cookie dough brand -- announced the launch of the new festive [pumpkin spice flavor](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer). Made with notes of pumpkin, maple syrup and chunks of decadent chocolate, this limited-edition flavor will appeal to all pumpkin spice-lovers. The Pumpkin Spice is vegan, gluten-free, and enhanced with functional ingredients like reishi and ginseng for improved brain functionality. The offering is enriched with immune-boosting vitamins, collagen and protein and is a vegan-friendly alternative to regular cookie dough. Fans can enjoy the DEUX Festive Pumpkin Spice enhanced cookie dough on its own or baked in the oven. As more consumers look for ways to indulge mindfully, we can expect more brands to offer [better-for-you treats](https://www.trendhunter.com/trends/pumpkin-bites). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Cookie Dough:** There is an opportunity for brands to innovate their cookie doughs by making them plant-based and functional with infused vitamins, collagen, and protein. - **Immune-boosting Desserts:** There is an opportunity for dessert brands to increase the nutritional value of their offerings by infusing them with immune-boosting vitamins and functional ingredients like ginseng and reishi. - **Mindful Indulgence:** There is an opportunity for brands to provide better-for-you indulgences like DEUX's vegan, gluten-free pumpkin spice cookie dough that appeals to conscious consumers. ### Industries Being Reshaped - **Plant-based Food:** Innovations in plant-based functional foods like cookie dough can lead to a disruption in the traditional food industry. - **Functional Desserts:** The integration of functional ingredients in desserts can lead to a disruption in the dessert industry by providing more nutritional value and benefits. - **Healthy Snack:** There is an opportunity for the snack industry to develop more healthy indulgences to meet the increasing demand for better-for-you options. ## Related on Trend Hunter - [Healthful Fall-Ready Cookies](https://www.trendhunter.com/trends/pumpkin-chip-cookie.md) - [Functional Festive Dough Snacks](https://www.trendhunter.com/trends/doich-peppermint-baddie.md) - [Autumnal Donut Holes](https://www.trendhunter.com/trends/fall-flavored-donut-holes.md) - [Matcha Cookie Dough Desserts](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough.md) - [Elevated Autumnal Cookies](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie.md) - [Dark Cookie Doughs](https://www.trendhunter.com/trends/anon-pls.md) - [Seasonal Cookie Dough Collections](https://www.trendhunter.com/trends/pumpkin-spice-rolls.md) - [Autumnal Allergen-Free Cookies](https://www.trendhunter.com/trends/soft-baked-pumpkin-spice-cookies.md) - [Complexly Flavored Seasonal Cookies](https://www.trendhunter.com/trends/fancypants-pumpkin-chocolate-chip.md)