# Fragranced Festive Pop-Ups Tiffany's Holiday Ice Rink is Paired with a Scented Display By Laura McQuarrie | Published 2019-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/festive-pop-up References: [campaignlive](https://www.campaignlive.co.uk/article/tiffany-creates-pop-up-ice-rink-scented-display/1665409) & [tiffany](https://www.tiffany.co.uk/) Near the end of November, people in London will be treated to a festive pop-up from [Tiffany & Co](https://www.trendhunter.com/trends/tiffany-co-2) with a Central Park-inspired bridge, a holiday ice rink and a scented display. The pop-up's decor takes cues from the Tiffany fragrance holiday campaign and includes large-scale boxes in the iconic Tiffany blue color, snowmen and even a towering bottle of [Tiffany Eau de Parfum](https://www.trendhunter.com/trends/the-constellation-of-love) within a snowglobe. At the pop-up, the aroma of Tiffany Eau de Parfum will be in the air. At the heart of the festive pop-up from Tiffany will be a central ice skating rink, which will be ticketed for people to enjoy until just after Christmas day this year. Image Credit: Campaign ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fragrance-driven Pop-ups:** Businesses can explore creating pop-up experiences that engage multiple senses, including smell, to enhance customer experience. - **Branded Holiday Campaigns:** Businesses can leverage the festive season to launch creative and experiential campaigns that drive brand affinity and sales. - **Multisensory Marketing:** Brands can incorporate multisensory experiences in their marketing campaigns to create memorable interactions and increase engagement with their audience. ### Where This Applies - **Lifestyle and Fashion:** Fashion brands can create immersive experiences that engage customers in unique ways, such as scent-driven pop-ups like Tiffany's. - **Travel and Hospitality:** Hotels and resorts can enhance their customer experience by offering unique and multisensory offerings that include scents, like scent branding or themed pop-up events. - **Retail and E-commerce:** Retailers can drive foot traffic and sales by creating unique and experiential pop-ups during special occasions like the festive season and incorporating scent as a part of their customer experience. ## Related on Trend Hunter - [Fragrant Holiday Trees](https://www.trendhunter.com/trends/holiday-tree-displays.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)