# Beer-Branded Holiday Onsies Coors Light Brought Back It Festive Onesie for the Holiday Season By Grace Mahas | Published 2020-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festive-onesie References: [coorslightholiday](https://coorslightholiday.com/) While this holiday season may look a little bit different than previous years, fans can still celebrate the holidays in comfortable style thanks to the [Coors Light](https://www.trendhunter.com/trends/cold-tux-and-brrrtie) festive onesie. The brand is relaunching the iconic loungewear, however, supplies are quite limited and the brand expects the festive onesie to sell out quickly like previous years. To get your hands on these limited Coors Light festive onesies, fans who are over the legal drinking age can visit the online platform and purchase the loungewear piece for $70 USD. The 2020 Holiday Onesie boasts an all-new design that features "lighter, more breathable fabric and a relaxed fit with pockets to keep your Coors Light close, offering both comfort and functionality. " Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Onesies:** There is a growing trend of companies offering holiday-themed onesies, providing an opportunity for brands to tap into the demand for festive loungewear. - **Limited Edition Merchandise:** Limited edition merchandise, like the Coors Light festive onesie, is becoming increasingly popular and offers brands a chance to create buzz and drive sales by creating a sense of exclusivity and urgency. - **Functional Loungewear:** The rise of functional loungewear, such as onesies with pockets, presents an opportunity for brands to cater to consumers who value comfort and convenience in their clothing choices. ### Where This Applies - **Retail:** The retail industry can take advantage of the trend of holiday-themed onesies by offering a wide selection of festive loungewear options to consumers during the holiday season. - **Beverage:** Beverage companies, like Coors Light, can create limited edition merchandise like festive onesies to generate excitement, strengthen brand loyalty, and drive sales during special occasions or seasons. - **Fashion:** The fashion industry can embrace the demand for functional loungewear by designing and producing onesies that offer both comfort and practical features to meet the needs of consumers seeking versatile clothing options. ## Related on Trend Hunter - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Cozy Heart Pocket Onesies](https://www.trendhunter.com/trends/yitty-3.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Cold Brew Holiday Capsules](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection.md) - [Stylish Sweater Pizza Products](https://www.trendhunter.com/trends/pizza-hut-9.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md)