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# Festive QSR Menu Expansions
Pret Unveils its Festive New Menu in Time for the Holidays

By Grace Mahas | Published 2020-11-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/festive-new-menu
References: [bustle](https://www.bustle.com/life/prets-christmas-2020-menu-is-here) & [pret](https://www.pret.co.uk/en-GB/christmas-menu)

With the holidays rapidly approaching, beloved UK quick-serve restaurant [Pret](https://www.trendhunter.com/trends/pret-a-manger-6), recently expanded its offerings with the introduction of a [festive new menu](https://www.trendhunter.com/trends/shake-shack-8). The brand is launching Christmas drinking including the marshmallow mascot Melvinand, alongside the [Gingerbread Latte](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu), the S’mores Hot Chocolate, and the Salted Caramel Latte. In terms of sweet treats, Pret is also offering Christmas Tiffin, the Giner SNap Biscuit, and Melvin, Pret's Melting Gingerbread Snowman, among others.

Briony Raven, the UK food and coffee director at Pret, commented on the new menu, stating: "As it continues to be a challenging year, we’re more excited than ever to launch our Christmas menu, which we hope will bring joy to our customers. We’ve worked hard to add some extra indulgence to spread joy in a way that only Pret can."

Image Credit: Pret

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 40% | Activity: 27% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Festive QSR Menu Expansions:** Opportunity for quick-serve restaurants to expand their menus with festive offerings during the holidays.
- **Christmas-themed Drinks and Treats:** Creating unique and seasonal drink and dessert options for the holiday season presents a lucrative opportunity for food and beverage businesses.
- **Bringing Joy Through Food:** In a challenging year, food establishments have the opportunity to spread joy and add extra indulgence to their menus.

### Where This Applies

- **Quick-serve Restaurants:** Quick-serve restaurants can capitalize on the holiday season by expanding their menus with festive options.
- **Food and Beverage:** The food and beverage industry can offer unique and seasonal drinks and treats to attract customers during the holidays.
- **Hospitality:** Hotels, cafes, and other hospitality businesses can enhance customer experience by incorporating festive food and drink offerings into their menus.

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