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# Biscuit-Holding Holiday Sweaters
Red Lobster's Festive Holiday Sweater Has an Insulated Pocket

By Laura McQuarrie | Published 2019-11-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/festive-holiday-sweater
References: [prnewswire](https://www.prnewswire.com/news-releases/red-lobster-releases-limited-edition-deliciously-ugly-sweaters-just-in-time-for-the-holidays-300963893.html) & [RedLobsterShop](http://www.RedLobsterShop.com)

[Red Lobster](https://www.trendhunter.com/trends/red-lobster1) created a limited-edition festive holiday sweater for this holiday season that's as outrageously patterned as it is useful. The [Cheddar](https://www.trendhunter.com/trends/cheddar-bayi) [Bay](https://www.trendhunter.com/trends/cheddar-bay-2024-campaign) Biscuit "Ugly" Holiday Sweaters are designed with insulated pockets that can be put to work to keep the restaurant's Cheddar Bay Biscuits warm. The on-brand Red Lobster sweater is decorated with images of shrimp, biscuits, whole lobsters and snowflakes.

For the first time ever, Red Lobster is launching its own pop-up online merchandise store, just in time for seafood lovers to stock up on unique products and gifts for the holiday season. In the store, Red Lobster is also offering a variety of creative collectibles, wearables and accessories.

Image Credit: Red Lobster

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 33% | Activity: 37% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Holiday-themed Merchandise:** Red Lobster is launching a pop-up online merchandise store to offer unique products and gifts for the holiday season.
- **Insulated Apparels:** Red Lobster's festive holiday sweater has an insulated pocket that can keep their Cheddar Bay Biscuits warm.
- **Food-branded Wearables:** Red Lobster created a limited-edition holiday sweater decorated with images of shrimp, biscuits, whole lobsters and snowflakes.

### Industries Being Reshaped

- **Restaurant:** Red Lobster is offering a variety of wearables and accessories for seafood lovers to purchase as gifts.
- **Fashion and Apparel:** The trend of incorporating insulated pockets into fashion pieces could disrupt the industry and influence future designs.
- **Food and Beverage:** Food-branded merchandise and wearables could be a new revenue stream for restaurants.

## Related on Trend Hunter

- [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md)
- [Seasonal Seafood Menus](https://www.trendhunter.com/trends/lobster-shrimp-celebration.md)
- [Seafood Holiday Dinner Offerings](https://www.trendhunter.com/trends/red-lobster1.md)
- [Branded Biscuit Stuffing Recipes](https://www.trendhunter.com/trends/cheddar-bay-biscuit-stuffing.md)
- [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/red-lobster-frozen-dishes.md)
- [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md)
- [DIY Biscuit Mixes](https://www.trendhunter.com/trends/honey-butter-biscuit-mix.md)
- [Seasonal Seafood Restaurant Menus](https://www.trendhunter.com/trends/red-lobster-menu.md)
- [American-Centric Cheesy Biscuit Campaigns](https://www.trendhunter.com/trends/cheddar-bay-2024-campaign.md)