# Honest Gift-Giving Ads This Ad Urges Customers to End Festive Fakery & Give Gifts People Want By Tiffany | Published 2013-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festive-fakery References: [taxi](http://www.taxi.ca/work/featured/festive-fakery) Canada-based ad agency TAXI has created an ad campaign with [Boston Pizza](https://www.trendhunter.com/trends/2021-holiday-wish-list) to stop ‘festive fakery’ with the slogan, “there’s nothing more awkward than watching a good person pretend to like a bad gift.” In one of the five series of [animated short videos](https://www.trendhunter.com/trends/le-mal-aime) from Boston Pizza called ‘The Cat,’ the gift receiver gets a crazy white cat that scratches the man. He reluctantly lies about loving the present calling the cat ‘alive.’ The Boston Pizza representative displays a gift card for friends and family assuring you that you’ll be able to get a free pizza, “a gift they won’t pretend to like.” There are five videos in total so be sure to catch all of them to ensure you're not giving out [bad gifts](https://www.trendhunter.com/trends/reinfell-ad) and participating in festive fakery. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Honest Gift-giving:** Disruptive innovation opportunity: Create transparent and honest advertising campaigns that encourage customers to give gifts that people actually want. - **Anti-fake Festive:** Disruptive innovation opportunity: Develop strategies and products that promote authenticity and discourage the exchange of fake or undesirable gifts. - **Animated Short Videos:** Disruptive innovation opportunity: Capitalize on the popularity of animated short videos to create engaging and shareable content for advertising purposes. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Revolutionize traditional advertising by creating campaigns that emphasize honesty and authenticity in gift-giving. - **Food Services:** Disruptive innovation opportunity: Provide unique and memorable dining experiences as alternative gifts to traditional presents. - **Digital Content Creation:** Disruptive innovation opportunity: Develop innovative approaches to animated short videos for advertising and storytelling purposes. ## Related on Trend Hunter - [Pizza-Themed Gift Catalogs](https://www.trendhunter.com/trends/2021-holiday-wish-list.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Playful Thanksgiving Foods](https://www.trendhunter.com/trends/lie-pie.md) - [Beer-Branded Cash Giveaways](https://www.trendhunter.com/trends/molson-coors-santa.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md)