# Decadent Easter Chocolates Hershey Recently Unveiled Its New Festive Easter Products By Grace Mahas | Published 2020-02-18 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/festive-easter-products References: [hersheys](https://www.hersheys.com/en_us/home.html) & [hersheys](https://www.hersheys.com/en_us/home.html) With Easter on the horizon, iconic confectionary brand Hershey unveiled its new sreies of festive Easter chocolates to "inspire the most EGG-CITING basket on the block." Among the new offers is the new [Reese’s Shake & Break Egg](https://www.trendhunter.com/trends/shake-break-egg), along with two new rabbit-themed chocolates: Reese’s Peanut Butter Unboxed Bunny and Hershey’s Milk Chocolate Unboxed Bunny -- each chocolate bunny decadently packaged to appeal to fans of the traditional festive spirit. Returning by popular demand, [Hershey's](https://www.trendhunter.com/trends/the-hershey-company-easter) is reintroducing Reese’s Peanut Butter Eggs, Reese’s White Crème Eggs, and Hershey’s Egg Assortments. These delicious products add a playful twist on Easter classics and will undoubtedly become a fan favorite this Easter. Image Credit: Hershey ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Festive Easter Chocolates:** Opportunity for innovative holiday-themed chocolates that appeal to consumers looking for unique Easter treats. - **Reimagined Easter Packaging:** Potential for disruptive packaging designs that add a touch of luxury and excitement to traditional Easter products. - **Playful Easter Product Variations:** Chance to create new and unconventional chocolate shapes and flavors that cater to the fun and whimsical nature of Easter celebrations. ### Industries Being Reshaped - **Confectionery:** Innovation in the confectionery industry can lead to novel Easter chocolate creations that captivate consumers' attention and drive sales. - **Packaging:** The packaging industry can explore innovative designs and materials to enhance the visual appeal and overall experience of Easter chocolate products. - **Food Retail:** Food retailers have an opportunity to stock and promote these decadent Easter chocolates, attracting customers seeking unique holiday treats. ## Related on Trend Hunter - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Decadent Easter Chocolates](https://www.trendhunter.com/trends/easter-2025.md) - [Spring-Themed Chocolate Brand Activities](https://www.trendhunter.com/trends/hersheys-chocolate-worlds.md) - [Decadent Easter Chocolate Collections](https://www.trendhunter.com/trends/ferrero-rocher-easter-range.md) - [Branded Chocolate Easter Eggs](https://www.trendhunter.com/trends/2026-nestl-easter-products.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md)