# Foam-Topped Festive Drinks Peet's Coffee is Unveiling "Snow-Capped" Beverages for the Holidays By Laura McQuarrie | Published 2020-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festive-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/peets-coffee-tops-your-favorite-festive-beverages-with-a-snowy-cap-this-holiday-season-301163833.html) & [peets](http://www.peets.com/) Some of the festive drinks that can be found on the menu at [Peet's Coffee](https://www.trendhunter.com/trends/churroinspired-beverages) for the 2020 season include returning favorites like the Holiday Spice Latte, Dark Chocolate Orange Mocha and [Peppermint Mocha](https://www.trendhunter.com/trends/peppermint-mocha-cappuccino), as well as newly debuted products like the Snowcap Peppermint Cold Brew and Snowcap Mint Matcha Latte. The richly sensory Snowcap Mint Matcha Latte, designed to be enjoyed iced or hot, was created to be a new holiday classic and the iced-only Snowcap Peppermint Cold Brew boasts a blend of bold, sweet and comforting flavors thanks to its base of peppermint Baridi cold brew. As Patrick Main, Senior R&D Manager, Peet's Coffee, says: "Our new Snowcap beverages include an [airy, lightly-sweetened topping](https://www.trendhunter.com/trends/new-cold-foams) that creates a unique velvety experience reminiscent of the snowy peaks of winter." Image Credit: Peet's Coffee Inc. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Snowcap Beverages:** Opportunity for cafes and coffee shops to create their own versions of snowcap beverages for the holiday season. - **Sensory Holiday Lattes:** Potential for coffee companies to develop new holiday-themed lattes with unique sensory experiences. - **Iced Holiday Drinks:** Chance for beverage brands to introduce new iced-only holiday drinks to cater to customer preferences. ### Industries Being Reshaped - **Cafe and Coffee Shop:** Innovative opportunity for cafes and coffee shops to incorporate foam-topped festive drinks into their holiday menus. - **Gourmet Beverage:** Disruptive innovation potential for gourmet beverage companies to create new, indulgent holiday-themed drink options. - **Food and Beverage Retail:** Opportunity for food and beverage retailers to offer winter-themed beverages as part of their seasonal product lineup. ## Related on Trend Hunter - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Churro-Inspired Beverages](https://www.trendhunter.com/trends/churroinspired-beverages.md) - [Minty Festive Cafe Drinks](https://www.trendhunter.com/trends/peppermint-beverages.md) - [Specialty Seasonal Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-holiday-menu.md) - [Festive Minty Mocha Beverages](https://www.trendhunter.com/trends/merry-mint-white-mocha.md) - [Nourishing Winter QSR Menus](https://www.trendhunter.com/trends/peets-coffee-1.md) - [Festive Beverage Menus](https://www.trendhunter.com/trends/second-cups-new-holiday-menu.md) - [Festive Winter Drinks](https://www.trendhunter.com/trends/pistachio-cream-cold-brew.md) - [Festive Specialty Coffee Menus](https://www.trendhunter.com/trends/festive-specialty-coffee.md)