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# Pre-Decorated Festive Cookies
Trader Joe’s Decked Out Trees Save the Mixing, Baking and Decorating

By Laura McQuarrie | Published 2020-12-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/festive-cookies
References: [traderjoes](https://www.traderjoes.com/digin/post/decked-out-tree-cookies)

As appealing as the idea of baking holiday cookies seems, the time-consuming process of mixing, baking and decorating is taken out of the equation with the Trader Joe’s Decked Out Trees. The milk chocolate crème-filled, tree-shaped biscuits are topped with snow-like icing and sprinkles, creating a fun and festive way to dress up a holiday entertaining spread. The cookies come in at just 30 cents apiece, which means that the Trader Joe’s Decked Out Trees are not only time-saving but resource-saving.

As families will be celebrating the holidays differently this year and perhaps skipping out on annual traditions like cookie making, these festive cookies promise to satisfy a sweet tooth in an affordable way that requires no effort.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 6% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Pre-decorated Cookies:** Disruptive innovation opportunity: Develop a line of pre-decorated cookies for different occasions, saving time and effort for consumers.
- **Convenience Baking:** Disruptive innovation opportunity: Create baking kits or pre-made dough that make it easier for consumers to bake at home without the need for extensive preparation.
- **Affordable Holiday Treats:** Disruptive innovation opportunity: Offer affordable holiday treats that can be easily incorporated into traditional celebrations, appealing to cost-conscious consumers.

### Sectors Adopting This

- **Food & Beverage Retail:** Disruptive innovation opportunity: Introduce a new line of pre-decorated cookies in grocery stores and online platforms, targeting consumers looking for convenient and festive treats.
- **Packaged Baked Goods:** Disruptive innovation opportunity: Collaborate with packaged baked goods companies to develop ready-to-eat, pre-decorated cookie products for wider distribution in supermarkets and convenience stores.
- **Baking Supplies:** Disruptive innovation opportunity: Partner with baking supplies manufacturers to create baking kits with pre-cut cookie dough and decorations, providing consumers with an easy way to bake festive cookies at home.

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