# Festive Citrus Perfumes D.S. & Durga Created The Most Festive Cologne of All Time By Laura McQuarrie | Published 2024-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/festive-cologne References: [dsanddurga](https://www.dsanddurga.com/products/the-most-festive-cologne-of-all-time) & [instagram](https://www.instagram.com/p/DCj4FIrvMsm/)  The Most Festive Cologne of All [Time](https://www.trendhunter.com/trends/cultivated-salmon-skincare) is a new release from [D.S. & Durga](https://www.trendhunter.com/trends/the-colognes-by-ds-durga) and it was imagined as a scent that would have been perfect to wear to a holiday party from a previous decade. "Holiday parties are the best. Their aesthetic seems to me to have peaked in the 60s. Think Don Draper crushing Manhattans in Manhattan, Betty under the mistletoe, jazz, ca napes, gold and green ties all in the name of Yuletide cheer. This is the cologne I'd wear to that party," described David Seth Moltz. After opening with neroli, clove terpines and bergamot, The Most Festive Cologne of All Time leads into heart notes of pine, Valencia orange and mandarin flower. At its base, this [limited-edition eau de parfum](https://www.trendhunter.com/trends/limitededition-decorative-collection) for men and women is grounded by pine absolute, cedar and nutmeg. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 80% | Activity: 84% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Scents:** Combining nostalgic elements with modern fragrance technology captures the essence of past decades in a bottle. - **Limited-edition Perfumes:** Exclusive, seasonal releases create a sense of urgency and uniqueness that appeals to collectors and enthusiasts. - **Unisex Fragrances:** Creating versatile scents that can be worn by anyone challenges traditional gender norms in the world of perfumery. ### Industries Being Reshaped - **Fragrance Industry:** Innovations in scent compositions and marketing strategies continue to set new trends in personal and home fragrances. - **Fashion and Lifestyle:** Integrating signature scents into fashion lines enhances the overall lifestyle brand experience for consumers. - **Retail and E-commerce:** Limited-edition and nostalgic products draw consumers to both physical and online stores, especially during the holiday season. ## Related on Trend Hunter - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Fragrance Advent Calendars](https://www.trendhunter.com/trends/fragrance-advent-calendar.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Festive Home Fragrances](https://www.trendhunter.com/trends/homecourt-balsam-fireplace.md) - [Fragrant Holiday Trees](https://www.trendhunter.com/trends/holiday-tree-displays.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Invigoratingly Warm Seasonal Fragrances](https://www.trendhunter.com/trends/ginger-biscuit-cologne.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Scent-Forward Gift Sets](https://www.trendhunter.com/trends/scentforward-gift-sets-nest-new-yorks-holiday-gift-sets-are-an-indlugence-f.md)