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# Sweet Christmas-Themed Libations
Marks and Spencer Introduce its Festive Collection of Cocktails

By Amy Duong | Published 2018-10-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/festive-collection
References: [marksandspencer](https://www.marksandspencer.com/c/christmas) & [getsurrey](https://www.getsurrey.co.uk/whats-on/shopping/marks-spencer-selling-mince-pie-15203861)

Marks and Spencer recently unveiled its new [Festive collection](https://www.trendhunter.com/trends/12-cocktails-of-christmas) full of Christmas-centric libation options available across the nation. The decadent beverages prepare for the festivities with five options -- the Mince Pie martini, the Jaffa Cake cocktail, the Let it Sloe cocktail, the White Christmas cocktail, and the Spiced Apple Pie martini. Each drink is [ready to drink](https://www.trendhunter.com/trends/deluxe-desserts-cocktails) and only needs a quick shake to be poured over ice.

The Minced Pie martini features the savory flavors of the buttery notes and fruity meat, with a recommended topping of icing sugar. The Jaffa Cake cocktail is made with rum and boasts sweet flavors of the dessert and the Let It Sloe cocktail is [gin-based with fruity flavors](https://www.trendhunter.com/trends/ramsbury-gin) of orange peel, plum, and sloe berries. The White Christmas cocktail is sourced from rum and has notes of refreshing lemon and sweet vanilla. The Spiced Apple Pie Martini is made with apple vodka along with the infusion of vanilla, clove, and cinnamon.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 56% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Christmas-centric Libations:** Disruptive innovation opportunity: Develop a line of unique and festive holiday-themed cocktails for restaurants and bars.
- **Ready-to-drink Cocktails:** Disruptive innovation opportunity: Create a line of pre-packaged, easy-to-enjoy cocktails that can be sold in stores or online.
- **Gourmet Cocktail Flavors:** Disruptive innovation opportunity: Experiment with unusual and artisanal ingredients to create high-end cocktails with unique flavor profiles.

### Who This Affects Most

- **Beverage Manufacturing:** Disruptive innovation opportunity: Explore innovative techniques and ingredients to produce new and exciting cocktail options.
- **Hospitality:** Disruptive innovation opportunity: Enhance the cocktail offerings in bars, hotels, and restaurants with creative and festive options during the holiday season.
- **E-commerce:** Disruptive innovation opportunity: Create an online platform that delivers curated cocktail packages, including the necessary ingredients and recipes, directly to consumers.

## Related on Trend Hunter

- [Festive Pour-and-Serve Cocktails](https://www.trendhunter.com/trends/nio-cocktails-christmas-collection.md)
- [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md)
- [Bittersweet Christmas Cocktails](https://www.trendhunter.com/trends/christmas-pudding-negroni.md)
- [Holiday-Themed Mince Pies](https://www.trendhunter.com/trends/mr-kipling-mince-pie-range.md)
- [Festive Canned Martinis](https://www.trendhunter.com/trends/canned-martinis.md)
- [Festive Peppermint Mocha Martinis](https://www.trendhunter.com/trends/peppermint-mocha-martini.md)
- [Ready-to-Enjoy Holiday Cakes](https://www.trendhunter.com/trends/finsbury-christmas-cakes.md)
- [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md)
- [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md)
