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# Festive Choux Wreaths
M&S Fills Its Freezer Range with Pistachio and Honey Wreath

By Ellen Smith | Written with AI assistance | Published 2026-11-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/festive-choux-wreaths
References: [instagram](https://www.instagram.com/reel/DfE2aijjejk/)

![Festive Choux Wreaths](https://cdn.trendhunterstatic.com/thumbs/649/festive-choux-wreaths.jpeg)

M&S is adding a new centrepiece to its festive dessert range with the Pistachio & Honey Wreath, a frozen treat made with choux pastry, honey, pistachios and raspberries. The wreath-shaped dessert is available now at selected M&S Foodhalls and through Ocado, giving shoppers another option for the Christmas table.

The light choux pastry provides the base, while honey brings sweetness and [pistachios add a little crunch](https://www.trendhunter.com/trends/pistakio-panettone). Raspberries offer a sharper contrast, balancing the richer flavours and giving the dessert a mix of textures. Its wreath shape also makes it an easy fit for [festive entertaining](https://www.trendhunter.com/trends/fieldfare-products), without the need to prepare something from scratch.

As a [frozen dessert](https://www.trendhunter.com/trends/festive-frozen-desserts), it can be picked up ahead of time and kept ready for guests, making it a convenient addition to holiday meal planning.

Image Credit: M&S

## Trend Insights (Trend Hunter)

- Score: 8.6/10
- Popularity: 100% | Activity: 58% | Freshness: 100%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Frozen Festive Centerpieces:** Premium frozen desserts are shifting from backup options to table-ready holiday showpieces, creating space for convenient products with strong visual appeal and seasonal relevance.
- **Pistachio Flavor Elevation:** Pistachio is gaining traction as a premium dessert ingredient, offering brands a path to differentiate familiar formats through color, texture, and perceived indulgence.
- **Prepared Entertaining Shortcuts:** Ready-made celebratory foods are meeting consumer demand for lower-effort hosting, with opportunities emerging around products that balance convenience with an elevated homemade feel.

### Industries Being Reshaped

- **Frozen Foods:** The frozen category is expanding into premium seasonal occasions, where innovation can combine long shelf life with fresh-style presentation and indulgent flavor profiles.
- **Bakery and Pastry:** Choux-based formats show potential beyond traditional patisserie counters, as retail-ready versions make delicate pastry more accessible for at-home celebrations.
- **Grocery Retail:** Seasonal exclusives in foodhall and online grocery channels can strengthen shopper loyalty by turning limited-time desserts into destination purchases.

## Related on Trend Hunter

- [Family-Focused Frozen Lines](https://www.trendhunter.com/trends/frozen-dessert-offering.md)
- [Pistachio Cream Dessert Sandwiches](https://www.trendhunter.com/trends/chocolate-strawberry-pistachio-cream-sandwich.md)
- [Holiday Panettone Loaves](https://www.trendhunter.com/trends/holiday-panettone-loaves.md)
- [Chocolate-Pistachio Sandwiches](https://www.trendhunter.com/trends/msfooddessert-sandwich.md)
- [Convenient Christmas Meal Pastries](https://www.trendhunter.com/trends/ginsters-christmas-pastries.md)
- [Decorative Holiday Desserts](https://www.trendhunter.com/trends/specially-selected-ultimate-melting-baubles.md)
- [In-Demand Tiramisu Desserts](https://www.trendhunter.com/trends/pistachio-tiramisu.md)
- [Pistachio-Flavored Dough Treats](https://www.trendhunter.com/trends/moi-by-mademoiselle-desserts.md)
- [Festive Foodservice Dessert Ranges](https://www.trendhunter.com/trends/country-range-desserts.md)
