# Donut-Flavored Festive Beers Project Happy Hole-idayz is a Beer Brewed with Donut Holes By Laura McQuarrie | Published 2020-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festive-beer References: [foodandwine](https://www.foodandwine.com/news/sheetzs-holiday-donut-hole-beer) & [sheetz](https://www.sheetz.com/beerproject) Project Happy Hole-idayz is a brand-new ale from Sheetz and it takes the form of a festive holiday beer brewed with donut holes. The beer by the convenience store chain gives people the chance to appreciate an item off the shelves of Sheetz in a bold new way as a beverage. Project Happy Hole-idayz, produced in collaboration with North Carolina’s Wicked Weed Brewing, is made using one pound per barrel of Sheetz’s Shweetz Glazed Vanilla Donut Holes. The so-called "donut-ale" is described as having notes of freshly baked donuts, vanilla frosting, graham crackers, honey, and malted barley. This season, the limited-edition holiday beer will be available across select states so that it can offer a unique flavor experience and lift spirits at the end of what has been a challenging year. Image Credit: Sheetz ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Donut-flavored Beers:** Opportunity for breweries to experiment with unique flavor profiles and attract customers with novelty beverages. - **Festive Holiday Beers:** Chance for beer companies to create limited-edition brews that offer a seasonal flavor experience and boost sales during the holiday season. - **Collaborative Beer Projects:** Potential for convenience store chains and breweries to partner together and create innovative beer products that attract a wider audience. ### Sectors Adopting This - **Craft Beer:** Craft breweries can explore the donut-flavored beer trend and develop their own versions to cater to adventurous beer enthusiasts. - **Convenience Stores:** Opportunity for convenience store chains to diversify their offerings by partnering with breweries to produce exclusive beers. - **Food and Beverage Retail:** Retailers specializing in food and beverages can capitalize on the festive holiday beer trend by stocking and promoting limited-edition brews. ## Related on Trend Hunter - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Nutty Pandan Beers](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md) - [Coffee Brand Cream Ales](https://www.trendhunter.com/trends/coffee-roll-cream-ale.md) - [Biscuit-Flavored Beers](https://www.trendhunter.com/trends/biscuit-ale.md) - [Seasonal Convenience Retailer Refreshments](https://www.trendhunter.com/trends/holiday-drink-menu.md)