# Festive Beauty Packaging Shiseido Releases Its Inaugural Holiday Collection and Its Playful By Kalin Ned | Published 2023-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festive-beauty-packaging References: [shiseido](https://www.shiseido.com/ca/en/ultimune-limited-edition-power-infusing-concentrate-0729238209435.html) & [shiseido](https://www.shiseido.com/ca/en/limited-edition-holiday-eyelash-curler-0729238209428.html)  Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers. Often, companies choose their cult-favorite formulas to envelop in the holiday spirit and [high-end skincare brand](https://www.trendhunter.com/trends/highend-skincare-holiday-kits) [Shiseido](https://www.trendhunter.com/trends/shiseidos-new-drink-format) is a veteran in this. For this holiday season, Shiseido has launched the Ultimune Power Infusing Concentrate (a regular and a jumbo version), the Ultimune Future Power, and the Eyelash Curler in limited-edition [festive beauty packaging](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection). While the performance-driven skincare serums will certainly enhance skin radiance, smoothness, and resilience, using botanical-based ingredients like Heart-leaf extract and Roselle, the curler figures as the "perfect gift fro, the heart of Japan" and is recognized as "the #1 eyelash curler in Canada." The packaging aesthetic features somewhat intentionally pixilated presents and ornaments that pop against the familiar red backdrop. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 75% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Festive Beauty Packaging:** Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers. - **Limited-edition Holiday Collection:** Shiseido releases its inaugural holiday collection with limited-edition festive beauty packaging. - **Performance-driven Skincare:** Shiseido's holiday collection includes performance-driven skincare serums that enhance skin radiance, smoothness, and resilience. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry embraces festive packaging to engage consumers and create a unique brand experience. - **Gift and Retail:** The holiday collection with limited-edition beauty packaging provides opportunities for the gift and retail industry to attract customers. - **Cosmetics Tools and Accessories:** The limited-edition festive packaging of Shiseido's Eyelash Curler creates disruption in the cosmetics tools and accessories market. ## Related on Trend Hunter - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Stunningly Extravagant High-End Beauty](https://www.trendhunter.com/trends/dreams-express.md) - [Adorable Holiday Skincare Collections](https://www.trendhunter.com/trends/holiday-collection1.md) - [Festive Luxury Skincare Bundles](https://www.trendhunter.com/trends/splendor-all-in-one-collection.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Nature-Inspired Holiday Skincare Kits](https://www.trendhunter.com/trends/limitededition-holiday-kits.md)