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# Contactless Payment Sunglasses
The 'WaveShades' Festival Sunglasses Can Be Tapped on POS Terminals

By Laura McQuarrie | Published 2017-02-04 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/festival-sunglasses
References: [nfcworld](https://www.nfcworld.com/2017/02/03/349827/australian-festival-goers-trial-contactless-sunglasses-for-payments/) & [youtu.be](https://youtu.be/74pD4vR6Wew)

Those who will be attending the St Jerome's Laneway Festival, which is taking place in five cities across Australia, will have the chance to try out a unique pair of festival sunglasses. These sunglasses are about more than showing off style—in fact, the WaveShades will help festival-goers to make effortless contactless purchases at POS terminals that accept tap-and-go payments.

The WaveShades are the result of a collaboration between Visa, sunglass manufacturer Local Supply and payment chip provider Inamo. Across Adelaide, Brisbane, Fremantle, Melbourne and Sydney, trials of Visa's WaveShades will indicate how these festival sunglasses are to be used in the future.

The contactless payment sunglasses use a similar technology that was used in The Curl by Inamo, a waterproof payment wearable that can be attached to watch and fitness bands.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 31% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Contactless Payment Wearables:** Incorporating contactless payment technology into wearable devices leads to hands-free and simple transactions.
- **Smart Festival Accessories:** Developing festival accessories with smart features such as contactless payment creates engaging and interactive experiences for attendees.
- **Collaborative Innovation:** Collaborating with various industries such as fashion, fintech, and technology can lead to the creation of unique and innovative products.

### Sectors Adopting This

- **Fashion:** Integrating payment technology into fashion accessories such as sunglasses can create convenience and style for consumers.
- **Fintech:** Developing and integrating new payment technologies such as contactless in wearable devices can lead to increased transactions and revenue.
- **Technology:** Collaborating and innovating payment technologies with wearable devices can create a new ecosystem of cashless transactions and user experiences.

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