# Ultra-Fresh Potato Chips Lay's is Bringing a Festival of Flavor to Coachella By Laura McQuarrie | Published 2022-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festival-of-flavor References: [prnewswire](https://www.prnewswire.com/news-releases/lays-heads-to-coachella-with-lays-fresh-4d-an-immersive-tasting-experience-featuring-lays-freshest-ever-chips-301514601.html) & [LaysFresh4D](http://www.LaysFresh4D.com)  For the first time ever, Lay's will be heading to Coachella to provide a festival of flavor and a first-of-its-kind experience that lets customers enjoy the brand's chips at peak freshness. The multi-sensorial, four-course seated dining experience will soon be open for reservations and [Lay's FRESH](https://www.trendhunter.com/trends/lays-layers) 4D invites people to taste chips made with locally sourced potatoes that are served within 24 hours of being made. This exclusive tasting experience at Coachella will unfold in [Lay's Potadomes](https://www.trendhunter.com/trends/lays-flavor-that-hits-home) installation, complete with a music-inspired tasting menu amplified by scent, sound and sight. The limited experience promises to be an unforgettable one at the festival and memories can be preserved with photos of the [Speakeasy](https://www.trendhunter.com/trends/speakeasy-soulmates-set) Spuds, which pay tribute to genres like hip-hop, electronic and pop music. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Locally-sourced Snacks:** Lay's is using locally sourced potatoes in their potato chips, creating an opportunity for other snack companies to follow suit and emphasize locally grown ingredients. - **Multi-sensory Culinary Experiences:** Lay's Fresh 4D experience combines music, scent, sound, and sight to create a unique and unforgettable culinary experience, showing how technology can enhance traditional dining experiences. - **Digital Marketing for Pop-up Events:** Lay's Speakeasy Spuds events at Coachella showcases how digital marketing can be used to promote and sell tickets for pop-up events, creating a potential opportunity for other companies to do the same. ### Sectors Adopting This - **Snack Food:** Locally sourced ingredients are becoming increasingly popular among consumers, creating a potential opportunity for snack companies to emphasize their use of locally grown ingredients and tap into consumer demand for sustainable and ethical sourcing. - **Culinary Tourism:** Lay's Fresh 4D experience offers a unique integration of music, scent, sound, and sight into culinary tourism, creating a potential opportunity for other companies to incorporate non-traditional experiences into their tourism offerings. - **Event Marketing:** The use of digital marketing to promote and sell tickets for pop-up events, such as Lay's Speakeasy Spuds at Coachella, could provide inspiration for other companies looking to create buzz around their own events and reach a wider audience. ## Related on Trend Hunter - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Free-From Potato Chips](https://www.trendhunter.com/trends/lays-potato-chips.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md)