# Luxury Lifestyle Festivals Informa Markets & Hk Tourism Board Launch the Festival of Connoisseurs By Kalin Ned | Published 2026-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festival-of-connoisseurs References: [breakingtravelnews](https://www.breakingtravelnews.com/news/article/informa-markets-partners-with-hong-kong-tourism-board-to-launch-the-festiva/)  [Informa Markets](https://www.trendhunter.com/trends/jewellery-watch-fair) has partnered with the [Hong Kong Tourism Board](https://www.trendhunter.com/trends/of-course-hong-kong) to launch The Festival of Connoisseurs — a three-year initiative that transforms Hong Kong into an immersive luxury lifestyle platform where the city itself serves as a showroom across multiple iconic locations. The Festival of Connoisseurs will showcase nine distinct categories of high-end living — including yachting, supercars, fine art, real estate, private aviation, wellness, and haute cuisine. The initiative draws on Informa’s existing expertise from operating the world’s largest in-water boat show in Fort Lauderdale, an exclusive supercar event in Monaco, and a leading global real estate platform. Dr. Peter Lam, Chairman, Hong Kong Tourism Board, commented: "This partnership is of great significance. It not only elevates Hong Kong's position as a premier global destination for high-end MICE tourism, but also affirms the city's vital role as a 'super-connector' and a 'super value-adder' between the Chinese Mainland and the world. At the same time, the collaboration drives the development of Hong Kong's high-end tourism market and helps attract more international brands and high-value visitors to the city. We would like to take this opportunity to thank the [Tourism Commission](https://www.trendhunter.com/trends/explore-australia), our trade partners and stakeholders for their unwavering support as we work hand in hand to advance Hong Kong's journey as the World's Meeting Place." Image Credit: Informa Markets x Hong Kong Tourism Board ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 42% | Activity: 42% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **City-as-showroom Experiences:** Transforming urban districts into distributed exhibition spaces creates ecosystems where brands and experiences merge with everyday city life to reach affluent visitors in situ. - **Curated Multi-category Luxury Platforms:** Bundling disparate luxury verticals—yachting, gastronomy, art, wellness—into a single curated event enables cross-category revenue streams and data-driven personalization of high-value consumer journeys. - **Super-connector Destination Positioning:** Positioning a city as a regional nexus between wealthy source markets facilitates premium gateway services and integrated value chains that capture spend across travel, retail, and services. ### Industries Being Reshaped - **Luxury Travel & MICE:** Integrated festival formats create opportunities for bespoke logistics, premium attendee profiling, and high-margin ancillary services tailored to ultra-high-net-worth groups. - **High-end Automotive & Yachting:** On-site demonstrations and immersive displays open pathways for experiential commerce models, fractional ownership offerings, and marketplace platforms that blend sales with lifestyle curation. - **Real Estate & Private Aviation:** Converging property showcases with private flight access points allows for packaged high-touch transactions and concierge-enabled investment propositions targeting global elites. ## Related on Trend Hunter - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Pop-Up Sports Hospitality](https://www.trendhunter.com/trends/popup-sports-hospitality.md) - [High-Impact Beverage Business Platforms](https://www.trendhunter.com/trends/bar-drinks-shanghai.md) - [International Tourism Festivals](https://www.trendhunter.com/trends/international-tourism-festival.md) - [High-Profile Experiential Luxury Initiatives](https://www.trendhunter.com/trends/global-luxury-partner.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Strategic Urban Development Programs](https://www.trendhunter.com/trends/silk-renaissance.md) - [Professional Fragrance Showcases](https://www.trendhunter.com/trends/scent-taipei.md) - [Digital Furniture Showcases](https://www.trendhunter.com/trends/canton-fair.md)