# Fast Festival Fashion The H&M Loves Coachella Collection is Concert-Themed By Jana Pijak | Published 2015-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festival-fashion-lookbook References: [fuckingyoung.es](http://fuckingyoung.es/hm-loves-coachella-2015-collection/) & [bustle](http://www.bustle.com/articles/64545-hm-loves-coachella-is-here-and-it-wont-disappoint-your-festival-loving-heart) Launching in North America on March 19th, the H&M Loves Coachella collection will appeal to young concert goers who are fans of festival fashion. The range was created in partnership with Coachella Valley Music & Arts Festival, an event that draws in spectators from across the globe, some of which are A-list celebs. The project extends far beyond an in-store collection and will also feature H&M merchandise at Coachella's upcoming concert event. In addition to 350 North American locations, this collection will also be available on H&M's website worldwide on March 26th. The H&M loves Coachella collection boasts festival fashion staples for both men and women and isn't short of graphic tees, maxi dresses, denim cut-offs and fringed vests. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Music Festival Fashion:** The H&M Loves Coachella collection taps into the trend of concert-themed fashion, offering opportunities for other brands to create similar festival-inspired fashion lines. - **Collaborative Partnerships:** The partnership between H&M and Coachella demonstrates the trend of brands collaborating with major events, opening doors for other businesses to form strategic partnerships with festivals or cultural gatherings. - **Global Online Retail:** The worldwide availability of the H&M Loves Coachella collection online highlights the trend of global online retail, presenting opportunities for businesses to expand their reach and sell products to a global audience. ### Who This Affects Most - **Fashion:** The H&M Loves Coachella collection represents a disruptive innovation opportunity for the fashion industry to create festival-inspired clothing lines and capitalize on the growing popularity of music festival fashion. - **Event Planning:** The collaboration between H&M and Coachella showcases an opportunity for the event planning industry to partner with brands and create exclusive merchandise for major events, enhancing the overall attendee experience. - **E-commerce:** The global online availability of the H&M Loves Coachella collection presents a disruptive innovation opportunity for the e-commerce industry to expand its reach and tap into the market of concert-themed fashion. ## Related on Trend Hunter - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md)