# Bohemian Urbanite Apparel House of Harlow 1960's Festival Fashion Collection is Coachella-Themed By Jana Pijak | Published 2014-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/festival-fashion-collection References: [refinery29](http://www.refinery29.com/2014/03/65243/house-of-harlow-launches-clothing) & [houseofharlow1960](http://www.houseofharlow1960.com/clothing) [House of Harlow](https://www.trendhunter.com/trends/lounge-club-collection) 1960's festival fashion collection is inspired by Coachella and other music events. The cozy range is unlike traditional festival ensembles that consist of floral crowns and denim cutoffs, instead appealing to the urban dweller with a bohemian flair. The label's founder Nicole Richie is known for her bohemian style and is not a stranger to music festival fashion. Her House of Harlow 1960 festival fashion collection is made up of classic turtleneck sweaters and cropped knit separates along with peplum tank and sweat pant combinations. Aesthetics and practicality meet half way in this chic collection. Its lookbook highlights easy and wearable pieces that will appeal to the urban dweller who seeks fashionable and functional clothing. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Music Festival-inspired Fashion:** Disruptive innovation opportunity: Create a fashion line that combines the aesthetics of music festival fashion with practical and wearable designs. - **Bohemian Urbanite Style:** Disruptive innovation opportunity: Develop a clothing line that caters to the urban dweller with a bohemian flair, providing comfortable and fashionable options. - **Functional Knitwear:** Disruptive innovation opportunity: Introduce a collection of knit separates and sweaters that prioritize both aesthetics and practicality for the urban market. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Combine music festival fashion trends with urban aesthetics to create a unique and marketable clothing line. - **Knitwear Manufacturing:** Disruptive innovation opportunity: Develop a manufacturing process that produces functional and fashionable knitwear garments for the urban market. - **Fashion Retail:** Disruptive innovation opportunity: Curate and sell a selection of music festival-inspired fashion that appeals to the urbanite demographic seeking both style and functionality. ## Related on Trend Hunter - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md)