# Beverage Bottle Wristbands Coca-Cola's Festival Bottle Features a Label with a Detachable Band By Laura McQuarrie | Published 2017-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festival-bottle References: [adweek](http://www.adweek.com/agencies/coca-cola-made-detachable-bottle-labels-that-worked-as-wristbands-at-music-festivals/) & [youtu.be](https://youtu.be/Z5ro5H1agck) For the summer season, [Coca-Cola](https://www.trendhunter.com/trends/lockable-bottles) launched a [novel packaging design](https://www.trendhunter.com/trends/peelable-bottles) called the Festival Bottle, which includes a label with a portion that can be detached and used as a wristband to gain access to music festivals like Transylvania’s Untold Festival. The Festival Bottle wristbands come in eight different styles—but not all of them permit entry to a music festivals. To find out whether or not their band is a winner, Coca-Cola drinkers must scan the wristband with an app. Even if they don't receive a winning wristband, consumers may still collect the accessories. Although bottle caps are commonly used to offer incentives and special prizes to consumers, the Festival Bottle puts a fresh spin on this idea, while also encouraging greater engagement and providing a reward for all. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging:** The Festival Bottle introduces a label with a detachable wristband, creating an interactive experience for consumers. - **Augmented Reality:** Consumer can scan the wristband with an app to find out if it grants access to a music festival, showcasing the potential of augmented reality in packaging. - **Collectible Accessories:** Even if not a winning wristband, the Festival Bottle allows consumers to collect the accessories, tapping into the trend of collectible items. ### Where This Applies - **Beverage Packaging:** The Festival Bottle disrupts traditional beverage packaging by incorporating an interactive feature with its detachable wristband label. - **Technology:** The use of an app to scan the wristband and reveal festival access highlights the innovative intersection of technology and consumer packaging. - **Music Festivals:** The Festival Bottle presents an opportunity for music festivals to partner with brands and offer exclusive access through the packaging of their beverage products. ## Related on Trend Hunter - [Lockable Soda Bottle Caps](https://www.trendhunter.com/trends/lockable-bottles.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Festival Hydration Drink Campaigns](https://www.trendhunter.com/trends/electrolit-activation.md) - [Smart Bottle Openers](https://www.trendhunter.com/trends/smart-bottle-opener.md)