# Rejuvenating Festival Stations Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones By Laura McQuarrie | Published 2015-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/festival-booth References: [instagram](https://instagram.com/p/5SqH_flYVi/?taken-by=wanderlustfest) & [zappos](http://www.zappos.com/yoga) As a company that carries numerous products to support a yoga practice, it was only natural for Zappos to have a presence at Wanderlust 2015 with a [festival booth](https://www.trendhunter.com/trends/festival-season). In order to give yogis a relaxing place to retreat, Zappos created a "micro retreat" that served as a place for attendees to sip on a glass of juice, power up their phones, get their [hair braided, temporarily tattooed](https://www.trendhunter.com/trends/break-in-case-of-glamergency) or served at the apothecary bar. As a celebration that's all about mindfulness, this station was put together as a thoughtful one-stop-shop for attendees to gather themselves and perhaps even some new gear to take home too. By creating [experiential festival marketing](https://www.trendhunter.com/trends/amex-stagecoach-activation) that is meaningful and memorable, many brands are finding success at reaching the Millennial market with impulses and a disposable income. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 55% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Festival Marketing:** Creating immersive and integrated experiences for festival-goers can drive brand loyalty and increase sales. - **Wellness Retreat Booths:** Providing festival-goers with more than just products, but a place for relaxation and rejuvenation. - **Mindful One-stop-shops:** Providing festival-goers with a variety of services and products that cater to their holistic well-being needs. ### Sectors Adopting This - **Retail Industry:** Retail companies can create experiential booths at festivals to increase brand loyalty and product sales. - **Wellness Industry:** Wellness companies can create booths at festivals to provide attendees with a space to relax, rejuvenate, and discover new holistic well-being products. - **Entertainment Industry:** The festival scene is constantly growing, providing opportunities for brands to create meaningful and memorable experiences for attendees that can elevate the festival experience and engage with the Millennial market. ## Related on Trend Hunter - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Unique Festival Pop-Ups](https://www.trendhunter.com/trends/melo-matcha-x-free-people.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md)