# Music Festival Beer Cans The Latest Bud Light Cans are Individually Decorated with Bright Colors By Ady Floyd | Published 2015-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/festival-beer References: [adweek](http://www.adweek.com/news/advertising-branding/heres-how-bud-light-designed-200000-different-colorful-cans-166194) & [maddecentblockparty](http://maddecentblockparty.com/) [Bud Light](https://www.trendhunter.com/trends/kickoff-beers) unveiled a vast line of musical festival beer cans using creative printing technology from [HP](https://www.trendhunter.com/trends/the-open-printer). There are now 200,000 Bud Light cans that are vibrantly colored using 31 unique designs. On July 31, the [music festival beer cans](https://www.trendhunter.com/trends/tomorrowland-x-absolut) were released as a tribute to kick off the annual 'Mad Decent Block Party.' The cans will appear during the festival dresses in bold colors and playful vibrant designs that are reflective of the music, lighting and vibes of the concerts. The musical experience begins on July 31, 2015 and will continue as a touring music festival for the next few months. Major cities throughout the U.S. and Canada will be able to grab a psychedelic can of Bud Light at any of the concerts. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Creative Printing Technology:** Businesses can explore the use of creative printing technology, like HP's, to create unique and eye-catching designs on their products. - **Individualized Packaging:** There is an opportunity for businesses to personalize their product packaging with individualized designs that resonate with specific target audiences. - **Music Festival Brand Collaborations:** Brands can collaborate with music festivals to create limited-edition packaging or products that align with the festival's theme and target audience. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage creative printing technology to create visually appealing packaging for their products, enhancing their brand image. - **Printing:** The printing industry can explore innovative printing techniques to offer unique and customized printing solutions to various businesses and industries. - **Event/festival Management:** Event and festival management companies can explore collaborations with brands to offer personalized and exclusive merchandise that adds value to the attendee experience. ## Related on Trend Hunter - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md)