# Direct Fertilizer Branding This Fertilizer Design Protests the TTIP By Mishal Omar | Published 2016-09-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fertilizer-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/real-shit.html) & [real-shit](http://real-shit.com/) This fertilizer branding was created in a collaboration between 'Real Shit' and the artist Laurina Paperina in response to the Transatlantic Trade and Investment Partnership. The TTIP has faced a lot of backlash and many controversies due to the negative impact it will have across the board, with everything from labor rights to the environment facing severe consequences as a result of the agreement. Real Shit's fertilizer branding reveals illustrations of animals defecating on the TTIP agreement and exclaiming that it must by boycotted. The fertilizer itself is [organic and ethically sourced](https://www.trendhunter.com/trends/typhoo-fear-free-tea), with the aim of promoting a [food industry](https://www.trendhunter.com/trends/gosh-food) that focuses on the growth of the environment rather than food corporations. This branding uses [humor to send a message](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) about a potentially dangerous agreement that could have a major impact on global issues. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Ethical Agriculture:** As consumers become increasingly aware of environmental issues, companies can disrupt the agriculture industry by promoting ethically sourced and environmentally friendly products. - **Brand Activism:** As consumers become more politically engaged, companies can differentiate themselves by taking a stance on current events and using their branding to make a statement. - **Humor in Marketing:** Using humor to address serious issues can create a more engaging and memorable message for consumers. ### Where This Applies - **Agriculture:** Companies in the agriculture industry can create a competitive edge by promoting ethically sourced and environmentally friendly products. - **Marketing/advertising:** As consumers become more politically engaged, companies in the marketing and advertising industry can create campaigns that take a clear stance on current events and issues. - **Environmental Activism:** Companies focused on environmental activism can disrupt traditional methods of agriculture by promoting and supporting ethical and sustainable practices. ## Related on Trend Hunter - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md)